Account Executive, KSBY

KSBY; San Luis Obispo (CA); On-site; USD 75,000 - 80,000; Full time

Benefits offered by this job

Uncapped commissions

Mileage & cell allowance

Medical, dental and vision benefits

Retirement plan with company match

Disability & life insurance

Employee assistance program

Pet discount program

Job summary

KSBY, the E.W. Scripps NBC affiliate serving California's Central Coast, is seeking an Account Executive to join our sales team. You'll partner with local businesses to create customized, multi-platform advertising solutions across TV, OTT/CTV, digital, social, and search.

The ideal candidate has 2+ years of sales experience, a Bachelor's degree preferred, and strong consultative selling skills. You will manage a pipeline, prospect new clients, and close opportunities while delivering measurable

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Minimum 2+ years of successful sales experience preferred.
• Experience in strategic account management, broadcast advertising, digital marketing solutions, or media sales preferred.
• Valid driver's license with acceptable driving record and insurance.

Responsibilities

• Sell multi-platform advertising solutions to local and regional businesses.
• Use SSP to identify needs and recommend marketing solutions.
• Promote digital products along with TV advertising.
• Prospect, secure appointments, conduct needs analyses, and close new business.
• Develop and maintain relationships with advertisers.
• Analyze ratings data and market trends to maximize revenue.
• Serve as trusted advisor and deliver customer service.
• Prepare presentations, proposals, and advertising recommendations.
• Manage a healthy sales pipeline in CRM and hit KPIs.
• Collaborate on campaign development, concepts, and production.
• Build long-term account growth opportunities.
• Handle account maintenance: makegoods, credits, collections, revenue tracking.
• Maintain accurate client records and revenue forecasts.
• Communicate status to sales leadership.
• Perform other duties as assigned.

Skills

Prospecting

Relationship building

Sales experience

Negotiation

Presentation skills

CRM usage

Education

Bachelor's degree or equivalent

Tools

CRM software

Microsoft Office

Google Workspace

Zoom/Teams/WebEx

Job description

KSBY, the E.W. Scripps NBC affiliate serving California's beautiful Central Coast, is seeking a motivated and results-driven Account Executive to join our sales team. We're looking for a sales professional with experience in local direct business-to-business sales, preferably within media, advertising, marketing, or related industries. The ideal candidate will have a proven track record of managing transactional business, developing strong client relationships, and consistently driving new business growth. In this role, you'll partner with local businesses to create customized, multi-platform advertising solutions that deliver measurable results through television, OTT/CTV, digital advertising, social media, search marketing, and more. If you're a self-starter who enjoys prospecting, building relationships, and helping businesses succeed, we'd love to hear from you.

WHAT YOU'LL DO:

• Sell multi-platform advertising solutions to local and regional businesses and advertising agencies.
• Utilize the Scripps Sales Process (SSP) to identify customer needs and recommend customized marketing solutions.
• Promote the full suite of digital advertising products in addition to traditional television advertising.
• Prospect, secure appointments, conduct needs analyses, create presentations, and close new business opportunities.
• Develop and maintain relationships with traditional and non-traditional advertisers.
• Analyze ratings data, market trends, and audience insights to maximize revenue opportunities.
• Serve as a trusted advisor to clients while delivering exceptional customer service.
• Prepare and deliver presentations, proposals, and advertising recommendations.
• Manage and maintain a healthy sales pipeline through CRM tools while achieving key performance metrics.
• Collaborate on campaign development, creative concepts, storyboards, and production elements.
• Build strong client partnerships and develop long-term account growth opportunities.
• Handle account maintenance activities including makegoods, credit applications, collections, and revenue tracking.
• Maintain accurate client records and sales activity within CRM systems.
• Communicate account status and revenue forecasts to sales leadership.
• Perform other duties as assigned.

WHAT YOU'LL NEED:

• Bachelor's degree in a related field preferred or equivalent combination of education and experience.
• Minimum of 2+ years of successful sales experience preferred.
• Experience with strategic account management, broadcast advertising, digital marketing solutions, or media sales preferred.
• Valid driver's license, acceptable driving record, and proof of insurance meeting company requirements.

WHAT YOU'LL BRING:

• Highly self-motivated with a strong desire to achieve and exceed goals.
• Creative problem-solving and innovative thinking skills.
• Strong consultative selling, negotiation, and upselling abilities.
• Ability to influence decision-makers and build strong client relationships.
• Excellent written and verbal communication skills.
• Strong presentation skills, both virtual and in-person, for audiences of all sizes.
• Analytical mindset with the ability to translate customer needs and market data into effective marketing strategies.
• Strong organizational and time management skills.
• Ability to collaborate effectively across teams and departments.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint).
• Familiarity with Google Workspace (Docs, Sheets, Slides) and virtual meeting platforms such as Zoom, Microsoft Teams, WebEx, or similar technologies.

WHERE YOU'LL LIVE, WORK AND PLAY:

San Luis Obispo offers the perfect blend of coastal living, outdoor recreation, and vibrant community culture. Located between Los Angeles and San Francisco, residents enjoy beautiful beaches, award-winning wineries, hiking trails, and a thriving downtown atmosphere. It's an ideal place for professionals seeking both career growth and an exceptional quality of life.

LI#SM2

LI#Onsite

COMPENSATION RANGE:

Annual Salary: $75,000.00 - $80,000.00

Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in California.

WHAT WE'LL OFFER:

• Extensive Scripps Sales Process training
• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.