Account Executive, KSBY

E.W. Scripps Company; Santa Barbara (CA); On-site; USD 75,000 - 80,000; Full time

Benefits offered by this job

Uncapped sales commission

Mileage and cell phone allowance

Full medical, dental and vision

Retirement savings with company match

Disability and life insurance

Job summary

KSBY, the E.W. Scripps NBC affiliate on California's Central Coast, seeks an Account Executive to lead local, multi-platform advertising sales. You will prospect, analyze client needs, present tailored campaigns, and close deals across TV, OTT/CTV, digital, social media, and search.

The role requires a self-starter attitude and strong relationship-building skills. Join a dynamic sales team serving San Luis Obispo and surrounding areas, with uncapped commissions, rigorous training, and a clear

Qualifications

• Bachelor's degree preferred or equivalent education/experience.
• Minimum of 2+ years of successful sales experience.
• Experience with strategic account management, broadcast advertising, digital marketing solutions, or media sales.
• Valid driver's license, acceptable driving record, and proof of insurance.

Responsibilities

• Sell multi-platform advertising solutions to local and regional businesses and agencies.
• Use SSP to identify customer needs and tailor marketing solutions.
• Promote digital and traditional TV advertising offerings.
• Prospect, schedule appointments, present, and close new business.
• Build and maintain relationships with traditional and non-traditional advertisers.
• Analyze ratings data and market trends to maximize revenue.
• Serve as trusted advisor and deliver excellent customer service.
• Prepare proposals, presentations, and advertising recommendations.
• Manage CRM-driven sales pipeline and achieve KPIs.
• Collaborate on campaign development and production elements.
• Develop long-term account growth and revenue opportunities.
• Handle account maintenance including makegoods, credits, and collections.
• Maintain accurate client records and revenue forecasts.

Skills

Sales experience

Strategic account management

Media sales

Consultative selling

Negotiation

Upselling abilities

Communication skills

Presentation skills

Analytical mindset

Collaboration across teams

Time management

Organizational skills

CRM familiarity

Education

Bachelor's degree in related field

Tools

Microsoft Office

Google Workspace

CRM software

Video/advertising platforms

Job description

KSBY, the E.W. Scripps NBC affiliate serving California's beautiful Central Coast, is seeking a motivated and results-driven Account Executive to join our sales team. We're looking for a sales professional with experience in local direct business-to-business sales, preferably within media, advertising, marketing, or related industries. The ideal candidate will have a proven track record of managing transactional business, developing strong client relationships, and consistently driving new business growth. In this role, you'll partner with local businesses to create customized, multi-platform advertising solutions that deliver measurable results through television, OTT/CTV, digital advertising, social media, search marketing, and more. If you're a self-starter who enjoys prospecting, building relationships, and helping businesses succeed, we'd love to hear from you.

WHAT YOU'LL DO:

• Sell multi-platform advertising solutions to local and regional businesses and advertising agencies.
• Utilize the Scripps Sales Process (SSP) to identify customer needs and recommend customized marketing solutions.
• Promote the full suite of digital advertising products in addition to traditional television advertising.
• Prospect, secure appointments, conduct needs analyses, create presentations, and close new business opportunities.
• Develop and maintain relationships with traditional and non-traditional advertisers.
• Analyze ratings data, market trends, and audience insights to maximize revenue opportunities.
• Serve as a trusted advisor to clients while delivering exceptional customer service.
• Prepare and deliver presentations, proposals, and advertising recommendations.
• Manage and maintain a healthy sales pipeline through CRM tools while achieving key performance metrics.
• Collaborate on campaign development, creative concepts, storyboards, and production elements.
• Build strong client partnerships and develop long-term account growth opportunities.
• Handle account maintenance activities including makegoods, credit applications, collections, and revenue tracking.
• Maintain accurate client records and sales activity within CRM systems.
• Communicate account status and revenue forecasts to sales leadership.
• Perform other duties as assigned.

WHAT YOU'LL NEED:

• Bachelor's degree in a related field preferred or equivalent combination of education and experience.
• Minimum of 2+ years of successful sales experience preferred.
• Experience with strategic account management, broadcast advertising, digital marketing solutions, or media sales preferred.
• Valid driver's license, acceptable driving record, and proof of insurance meeting company requirements.

WHAT YOU'LL BRING:

• Highly self-motivated with a strong desire to achieve and exceed goals.
• Creative problem-solving and innovative thinking skills.
• Strong consultative selling, negotiation, and upselling abilities.
• Ability to influence decision-makers and build strong client relationships.
• Excellent written and verbal communication skills.
• Strong presentation skills, both virtual and in-person, for audiences of all sizes.
• Analytical mindset with the ability to translate customer needs and market data into effective marketing strategies.
• Strong organizational and time management skills.
• Ability to collaborate effectively across teams and departments.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint).
• Familiarity with Google Workspace (Docs, Sheets, Slides) and virtual meeting platforms such as Zoom, Microsoft Teams, WebEx, or similar technologies.

WHERE YOU'LL LIVE, WORK AND PLAY:

San Luis Obispo offers the perfect blend of coastal living, outdoor recreation, and vibrant community culture. Located between Los Angeles and San Francisco, residents enjoy beautiful beaches, award-winning wineries, hiking trails, and a thriving downtown atmosphere. It's an ideal place for professionals seeking both career growth and an exceptional quality of life.

COMPENSATION RANGE:

Annual Salary: $75,000.00 - $80,000.00

WHAT WE'LL OFFER:

• Extensive Scripps Sales Process training
• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program.

More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve.We are intentional about creating anenvironmentwhereemployees, our audiences and other stakeholders feel valued and inspiredto reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.” As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.