Local Marketing Specialist - Drive Traffic & Engagement

Dukin; Rockmart (GA); On-site; USD 42,000 - 62,000; Full time

Job summary

Dunkin is seeking a Marketing Specialist to support franchise operations by developing and executing local marketing initiatives that boost sales, guest engagement, loyalty, and community awareness.

The role collaborates with franchise leadership, restaurant teams, vendors, and Dunkin brand resources to ensure programs are effectively executed. This hands-on marketer will turn ideas into traffic and transactions.

Qualifications

• 2+ years of marketing, local marketing, social media, or restaurant/retail experience preferred.
• Franchise, QSR, hospitality, or multi-unit experience is a plus.
• Strong communication, organization, and project-management skills.
• Experience with Canva, Microsoft Office, social media, and digital marketing platforms.

Responsibilities

• Develop and execute local marketing programs, promotions, partnerships, sponsorships, and community events.
• Create social media content, flyers, email campaigns, presentations, and other marketing materials.
• Manage local digital presence, including Google Business listings, hours, reviews, and basic local SEO.
• Support loyalty, CRM, and digital ordering initiatives to increase guest frequency.
• Monitor marketing performance, sales results, digital engagement, and campaign effectiveness.
• Build relationships with schools, businesses, community organizations, and local partners.

Skills

Local marketing strategy

Franchise marketing

Social media management

Campaign analysis

Tools

Canva

Microsoft Office

Social media platforms

Digital marketing platforms

Job description

Dunkin is seeking a Marketing Specialist to support franchise operations by developing and executing local marketing initiatives that boost sales, guest engagement, loyalty, and community awareness.

The role collaborates with franchise leadership, restaurant teams, vendors, and Dunkin brand resources to ensure programs are effectively executed. This hands-on marketer will turn ideas into traffic and transactions.