Local Ad Sales & Prospecting Specialist

WXXV; Gulfport (MS); On-site; USD 35,000 - 52,000; Full time

Job summary

WXXV and ChartLocal seek a motivated Business Development Representative to generate new opportunities for our broadcast and digital sales team in Gulfport, MS. You will identify prospective advertisers, connect with local decision-makers, and set discovery meetings for Account Executives.

The role rewards proactive outreach, independent work ethic, and relationship-building with local businesses. Training, collaboration with the sales team, and a commission-based earning potential are offered.

Qualifications

• Strong verbal and written communication skills.
• Comfortable making outbound calls and in-person business visits.
• Self-motivated, persistent, organized, and able to work independently.
• Ability to build rapport with a wide variety of business professionals.
• Travel locally with valid driver’s license.

Responsibilities

• Research and develop targeted lists of local business prospects.
• Identify businesses with the potential to invest in ongoing advertising and marketing.
• Contact prospective clients through phone calls, email, social media, and in-person visits.
• Connect with business owners, marketing leaders, and other decision-makers.
• Introduce WXXV and ChartLocal and secure discovery meetings for assigned Account Executives.
• Gather basic information about each prospect and provide a clear handoff before the meeting.
• Maintain accurate records of calls, visits, follow-ups, and scheduled meetings within a CRM.
• Manage daily prospecting activity and consistently follow up with potential clients.
• Participate in sales meetings, coaching sessions, and ongoing training.
• Represent WXXV and ChartLocal professionally throughout the local business community.

Skills

Verbal communication

Written communication

Outbound calls

In-person visits

Independent worker

Rapport building

Travel locally

Tools

CRM software

Job description

WXXV and ChartLocal seek a motivated Business Development Representative to generate new opportunities for our broadcast and digital sales team in Gulfport, MS. You will identify prospective advertisers, connect with local decision-makers, and set discovery meetings for Account Executives.

The role rewards proactive outreach, independent work ethic, and relationship-building with local businesses. Training, collaboration with the sales team, and a commission-based earning potential are offered.