Account Executive

Jackson's 16 WAPT; Jackson (MS); On-site; USD 40,000 - 70,000; Full time

Benefits offered by this job

Medical benefits

401(k) matching

Wellness support

Paid time off

Parental leave

LGBTQ+ health services

Additional benefits

Job summary

16WAPT in Jackson, MS is looking for an Account Executive to sell advertising across TV and online platforms. You will prospect new businesses, present proposals, and manage active client relationships to hit revenue targets.

The role rewards strong negotiators with a proven consultative sales approach, collaborative teamwork, and opportunities to build multi-platform campaigns with local agencies. Reporting to Local Sales Manager, you will play a key part in growing the station's advertiser

Qualifications

• 1+ years in media or digital sales, or similar sales field.
• Experience with the development of new business/non-traditional business.
• Have strong negotiation skills.
• Experience in a consultative customer-focused business atmosphere.
• Accountability within a goal-structured organization.
• Must be a team player.
• Experience selling to business owners.
• Understand and use qualitative research to further sales effort.
• Related military experience will be considered.

Responsibilities

• Produce revenue across all available platforms.
• Prospect, contact and present to new businesses.
• Develop new revenue through local business development.
• Form strategic and market partnerships.
• Manage an active account/client list.
• Conceptualize, create, and deliver sales proposals that are consistent with station strategies.
• Achieve individual sales goals while contributing to 16WAPT dynamic sales team.

Skills

Media sales

Negotiation

Prospecting

Consultative selling

Team player

Tools

CRM software

Job description

16WAPT, the ABC affiliate in Jackson, MS is looking for an Account Executive. An Account Executive sells advertising to local businesses and negotiates impressions and rates with ad agencies. You will also solicit new businesses to advertise TV and web. If you are motivated by an excellent product, great compensation, and working with a talented team of professionals, look no further. We will provide the tools for powerful multi-platform marketing solutions to create partnerships to retain and grow our client base. You will report to the Local Sales Manager. If you want to work for the best, we want to hear from you today!

Responsibilities

• Produce revenue across all available platforms
• Prospect, contact and present to new businesses
• Develop new revenue through local business development
• Form strategic and market partnerships
• Manage an active account/client list
• Conceptualize, create, and deliver sales proposals that are consistent with station strategies
• Achieve individual sales goals while contributing to 16WAPT dynamic sales team

Requirements

• 1+ years in media or digital sales, or similar sales field
• Experience with the development of new business/non-traditional business
• Have strong negotiation skills
• Experience in a consultative customer-focused business atmosphere
• Accountability within a goal-structured organization
• Must be a team player
• Experience selling to business owners
• Understand and use qualitative research to further sales effort
• Related military experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs