Livestock Digital Strategy & Engagement Lead

Merck & Co.; Lenexa (KS); Hybrid; USD 142,000 - 224,000; Full time

Benefits offered by this job

Hybrid work

Annual bonus

Long-term incentive

Benefits package

Job summary

Merck & Co. in Lenexa, KS seeks a Digital Business Liaison for Livestock within the Animal Health NORAM Digital Team. This strategic partner aligns marketing priorities with the Digital Operations engine to create cohesive omnichannel campaigns across web, SFMC and content.

You will own the backlog, plan quarterly cycles, report performance and guide cross-functional teams toward growth. Requires 5+ years in digital marketing or liaison roles and a bachelor’s degree.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years in digital marketing, marketing operations, or a business-facing digital liaison role.
• Familiarity with CRM/marketing platforms (Veeva, SFMC) to brief and interpret execution work.
• Experience in matrixed teams and cross-functional collaboration.

Responsibilities

• Strategic business partnership between Livestock stakeholders and Digital Operations.
• Omnichannel alignment across web, SFMC, email, and digital content.
• Develop and intake briefs with objectives, timelines and success metrics.
• Backlog prioritization and governance with regular stakeholder sessions.
• Consolidate performance into narratives and inform decisions.
• Flag risks and maintain context between business and execution.

Skills

Business translations

Cross-functional teamwork

Customer engagement

Digital marketing

Direct marketing

Innovation

Livestock management

Marketing operations

Stakeholder engagement

Strategic thinking

Education

Bachelor's degree

Tools

Veeva

Salesforce Marketing Cloud

Job description

Merck & Co. in Lenexa, KS seeks a Digital Business Liaison for Livestock within the Animal Health NORAM Digital Team. This strategic partner aligns marketing priorities with the Digital Operations engine to create cohesive omnichannel campaigns across web, SFMC and content.

You will own the backlog, plan quarterly cycles, report performance and guide cross-functional teams toward growth. Requires 5+ years in digital marketing or liaison roles and a bachelor’s degree.