Associate Director, Omnichannel Digital Engagement Strategy

Merck & Co.; Rahway (NJ); Hybrid; USD 142,000 - 224,000; Full time

Job summary

Merck & Co. is seeking a Digital Business Liaison for the Animal Health NORAM Digital Team in Rahway, NJ. This role connects Companion Animals marketing with the Digital Operations execution engine to align omnichannel strategies across web, email, SFMC, and content.

You translate business priorities into internal briefs, manage the digital backlog, and report performance to drive long-term growth. In a hybrid role (3 days on site), you partner with brand teams, Digital Operations, IT, and

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years in digital marketing or marketing operations.
• Experience in matrixed, shared services environments is a plus.
• Familiarity with Veeva, Salesforce Marketing Cloud or similar CRM platforms.

Responsibilities

• Serve as primary liaison between Companion Animals and Digital Operations teams.
• Develop omnichannel briefings and prioritize digital backlog.
• Translate business priorities into actionable digital plans.
• Report campaign performance to inform future decisions.
• Coordinate quarterly planning with Marketing & Digital stakeholders.

Skills

Adaptability

Strategic thinking

Stakeholder engagement

Cross-functional teamwork

Data analysis

Digital marketing

Marketing operations

Oral communications

Vendor management

Customer engagement

Education

Bachelor's degree in Marketing, Business, Communications

Job description

Merck & Co. is seeking a Digital Business Liaison for the Animal Health NORAM Digital Team in Rahway, NJ. This role connects Companion Animals marketing with the Digital Operations execution engine to align omnichannel strategies across web, email, SFMC, and content.

You translate business priorities into internal briefs, manage the digital backlog, and report performance to drive long-term growth. In a hybrid role (3 days on site), you partner with brand teams, Digital Operations, IT, and