Beef Monitoring Marketing Lead — Growth & Experience

PR Girl Manifesto; Lenexa (KS); On-site; USD 142,000 - 224,000; Full time

Benefits offered by this job

Annual bonus

Long-term incentive

Health insurance

401(k) plan

Paid holidays

Vacation days

Sick days

Job summary

Merck & Co., Inc. in Lenexa, KS is seeking an Associate Director of Beef Monitoring Marketing to lead development and execution of strategies aimed at growing sales and market share for the Sensehub beef technologies in the US cattle sector.

The role requires 8+ years in marketing, strong cross-functional leadership, and the ability to collaborate with US and global teams to optimize customer experience, pricing and lifecycle management.

Qualifications

• Bachelor’s degree required in marketing, business or related field.
• 8+ years of marketing experience with proven results.
• Travel up to 50% of the time.
• Strong knowledge of integrated marketing, CRM and omni-channel strategies.

Responsibilities

• Develop and execute short- and long-term marketing strategies for Sensehub Beef technologies.
• Grow sales and market share in key US cattle segments and across channels.
• Collaborate with sales, pricing, R&D, manufacturing and operations teams.
• Own lifecycle management, product introductions and portfolio rationalization.

Skills

Adaptability

Brand Management

Cross-Functional Leadership

Customer Insights

Digital Marketing

Market Research

Market Segmentation

Omnichannel Marketing

Product Launches

Product Management

Strategic Planning

Education

Bachelor's degree in marketing, business administration, animal science or related field

Master's Degree in Business Administration, Ag Business or similar

Job description

Merck & Co., Inc. in Lenexa, KS is seeking an Associate Director of Beef Monitoring Marketing to lead development and execution of strategies aimed at growing sales and market share for the Sensehub beef technologies in the US cattle sector.

The role requires 8+ years in marketing, strong cross-functional leadership, and the ability to collaborate with US and global teams to optimize customer experience, pricing and lifecycle management.