Live Events Social Media Strategist

Grand Casino Mille Lacs; Onamia (MN); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health benefits

Supplemental insurances

Parental leave

401k

Tuition reimbursement

Birthday gifts

Anniversary gifts

Job summary

Grand Casino Mille Lacs is seeking a Social Media Strategist to manage our social channels and craft a strategy aligned with brand voice. You will create, capture, and post content, coordinate content calendars, manage influencers, and deliver monthly performance reports.

The role requires live coverage of events, collaboration with marketing, risk, and public relations, and a Tuesday–Saturday schedule with potential weekend shifts and holidays.

Qualifications

• Bachelor’s degree in marketing, communications, or related field, or equivalent experience.
• 2+ years leading social media programs for a company.
• Strong familiarity with major platforms: Facebook, X, Instagram, TikTok, YouTube, LinkedIn.
• Ability to interpret social metrics and act on insights.

Responsibilities

• Manage Grand Casino social pages and profiles daily.
• Build and execute social media strategy through research and audience identification.
• Create and schedule engaging content; manage calendars.
• Moderate comments and assist with crisis management with relevant departments.
• Analyze analytics and prepare monthly performance reports.
• Coordinate with departments to manage promotions and brand consistency.
• Stay current with social media trends and best practices.

Skills

Social media strategy

Content creation

Influencer coordination

Analytics reporting

Crisis management

Video production

Education

Bachelor's in marketing/communications

Tools

Sprout Social

Salesforce Marketing Cloud

Canva Pro

Adobe Creative Suite

Job description

Grand Casino Mille Lacs is seeking a Social Media Strategist to manage our social channels and craft a strategy aligned with brand voice. You will create, capture, and post content, coordinate content calendars, manage influencers, and deliver monthly performance reports.

The role requires live coverage of events, collaboration with marketing, risk, and public relations, and a Tuesday–Saturday schedule with potential weekend shifts and holidays.