Social Media Strategist $60,000-$99,000/annually

Grand Casino Mille Lacs & Hinckley; Onamia (MN); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health benefits

401k

Tuition reimbursement

Birthday gifts

Anniversary gifts

Job summary

Grand Casino Mille Lacs/Hinckley is seeking a Social Media Strategist to manage our social channels, craft a strategy that aligns with brand tone, and produce content for live events, promotions, and entertainment. You will own content calendars, coordinate influencers, monitor analytics, and deliver monthly performance reports.

This role requires a Tue–Sat schedule with nights and weekends, and flexibility for holidays.

Qualifications

• High school diploma or GED (or ability to pass basic skills assessment).
• Bachelor's degree in marketing, communication, or related field or equivalent experience.
• Two years of documented experience leading social media programs for a company using social media extensively.
• Two years of developing and implementing strategic social media plans.
• Proficiency with PowerPoint and social media management tools (Sprout Social, Salesforce Marketing Cloud, Canva Pro, Adobe).
• Ability to secure a license from the Gaming Regulatory Authority (GRA).

Responsibilities

• Manage Grand Casino social pages and profiles, including outside of traditional hours.
• Build and execute social media strategy through research, messaging, and audience identification.
• Write, develop, and schedule online content production.
• Publish and share content to drive daily engagement.
• Assist with crisis management and cross-department communications.
• Develop relationships to foster loyalty and meaningful dialogue.
• Moderate user-generated content per policies.
• Create a social media marketing plan and content calendar.
• Collaborate with departments to manage reputation and promotions.
• Track analytics and apply insights to future outcomes.
• Produce monthly analytics reports and competitive research.
• Respond to questions on social channels clearly and timely.
• Develop and share social media guidelines and best practices.
• Stay current with trends and best practices.
• Write, record, and edit videos for online use.
• Be a featured face in content and on-camera appearances.
• Update Grand Casino website as needed.
• Assist in producing digital assets and signage.
• Develop interactive email content for consumer database.
• Perform other duties related to the role.

Skills

Social media strategy

Content creation

Branding & tone

Community engagement

Education

Bachelor's degree in marketing or communications

Related experience in digital marketing and social media

Tools

Sprout Social

Salesforce Marketing Cloud

Canva Pro

Adobe Creative Suite

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

For current employees of Mille Lacs Corporate Venture and its subsidiaries, please login to Workday and visit the Jobs Hub for internal career opportunities.

Grand Casinos Mille Lacs/Hinckley

Social Media Strategist

Department

Advertising

Reports To

Marketing Strategist

Salary Grade

E09

Capture the Moment and Turn it Into Something Worth Sharing

This position calls for a creative, outgoing, forward-thinking, and organized individual. The Social Media Strategist is responsible for managing the Grand Casino social channels and creating a social strategy that aligns with brand strategy and tone while communicating with followers. This role is also responsible for creating, capturing, and posting content, managing the creation of content calendars, influencer coordination, live social coverage of events, and crafting monthly performance reports. Applicants must be able to work a Tuesday–Saturday schedule as the standard workweek, with flexibility to work Sundays or Mondays as programming requires. This role also requires availability for nights, weekends, and business-critical holidays such as New Year's Eve, Memorial Day, July 4th, and Labor Day. This is not a traditional Monday–Friday position and is best suited for someone who enjoys being part of the action and creating engaging content for live events, promotions, and entertainment.

This position will handle daily management of Facebook, X, Instagram, TikTok, YouTube, etc., and build brand loyalty by delivering interactive, organic content and encouraging engagement via likes, comments, reshares, and tags. In addition, the Social Media Strategist will assist with property digital efforts, including property signage, email, website, mobile app, and more.

What You Get To Do

• Manage Grand Casino social pages and profiles, including social monitoring outside traditional work hours.
• Build and execute our social media strategy through research, benchmarking, messaging, and audience identification.
• Write, develop, and strategize online content production and scheduling.
• Generate, edit, publish, and share content that drives and maximizes daily positive engagement.
• Assist with crisis management and communications by working closely with necessary departments (risk, security, public relations, etc.).
• Build meaningful connections and encourage loyalty through proper dialogue and messaging.
• Moderate user-generated content and messages in accordance with company and community policies.
• Create and implement a social media marketing plan and content calendar.
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase consumer reach.
• Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
• Develop and create monthly reporting to be shared with internal team members, to include analytics and competitor research.
• Works with departments to answer all questions/issues on social channels in a clear and timely manner, and to ensure accurate promotion of department/property content and information.
• Develop and enforce social media guidelines and/or best practices to be shared internally.
• Stay current with social media trends and best practices.
• Writing, developing, recording, and editing videos for use online.
• Be a featured face in the content! Represent Grand Casino on social channels through on-camera video features.
• Assists in performing regular updates to Grand Casino website.
• Assist in the creation and scheduling of digital assets and signage, as necessary.
• Assist in developing interactive email content to be sent to the consumer database.
• Other duties that are related to this role.

What We Look For In a Person

• Serves and develops others by building relationships.
• Fosters an inclusive workplace where inclusion and individual differences are valued.
• Collaborates across boundaries to achieve common goals.
• Aligns organizational objectives and practices with Mille Lacs Band traditions or interests as appropriate.
• Sets direction and influences others to translate vision into action.
• Demonstrates drive and initiative for continued personal and professional growth.

What We Offer You

• We have a fun, energetic personality and are adventurous, creative, and open-minded.
• We strive to lead through our seven (7) values in all that we do. (Wisdom, Love, Respect, Truth, Humility, Bravery, and Honesty)
• Our foundation of Servant Leadership is a philosophy that embodies and fosters empowerment, decision-making, and engagement across all levels of the organization.
• We are a career accelerator, which means developing our Associates is one of our main priorities.
• We provide a space for Associates and others to bring who they are to work and impart a sense of purpose.
• A variety of competitively priced health benefits and supplemental insurances, parental leave, 401k, tuition reimbursement, birthday, and anniversary gifts.

What Qualifies You

• High school diploma, general education degree (GED, or ability to pass basic skills assessment.)
• Or successful completion of a related company-approved developmental placement program.
• Bachelor's degree in marketing, communication, or a related field. Or comparable years of experience in digital marketing and social media.
• Strong familiarity with the business applications of social media platforms (Facebook, X, Instagram, TikTok, YouTube, LinkedIn, etc.).
• Two (2) years of documented experience and demonstrated ability leading social media programs for a company that uses this media extensively are required.
• Two (2) years of demonstrated ability in developing and implementing social strategies that have consistently met or exceeded planned objectives required.
• Two (2) years of knowledge of and fluency in PowerPoint, Sprout Social (or another social management tool), Salesforce Marketing Cloud, Canva Pro, and Adobe Product Suite preferred.
• Understanding of social media metrics; able to interpret the results and take action to increase the effectiveness of social media campaigns, preferred.
• Must be able to secure a license from the Gaming Regulatory Authority (GRA).
• Responsible for following all relevant Detailed Gaming Regulations (DGR’s).
• Mille Lacs Band Member and American Indian preference will be exercised in the hiring process.