Listing Optimization / Marketing Analyst

Gold Media Tech LLC; Miami (FL); On-site; USD 60,000 - 80,000; Full time

Job summary

A leading property management company in Miami is seeking a Listing Optimization / Marketing Analyst to enhance the visibility of vacation rental listings across multiple platforms. The candidate will utilize data analysis and digital marketing skills to improve booking potential and customer experience. Key responsibilities include conducting market research, implementing effective SEO practices, and collaborating with teams to craft compelling content. Ideal candidates possess a Bachelor's degree and have at least 2 years of experience in the relevant industry.

Qualifications

• 2+ years of experience in digital marketing, listing optimization, or property management in the vacation rental industry.
• Strong understanding of vacation rental platforms like Airbnb, VRBO, and Booking.com.
• Proficiency in English at a native or near-native level.

Responsibilities

• Regularly review and optimize vacation rental listings on multiple platforms.
• Conduct detailed market analysis to understand competitor pricing and trends.
• Implement SEO best practices for improved search rankings.
• Recommend dynamic pricing strategies based on market demand.
• Monitor guest reviews and identify opportunities for improvement.

Skills

Digital marketing

Data analysis

Content creation

SEO best practices

Market research

Social media management

Communication

Problem-solving

Collaboration

Education

Bachelor’s degree in Hospitality Management, Marketing, Business, or related field

Tools

Microsoft Excel

Google Analytics

SEO tools

Google Ads

Facebook Ads

Job description

Listing Optimization / Marketing Analyst

• Full Time
• Hospitality Management , SEO/SEM , Social Media Management

About Our Client

Our client is a leading property management company based in Miami, specializing in short-term rentals and hotel management. Their portfolio includes more than 300 luxury properties across the city, managed for a group of international investors.

Our client combines real estate, hospitality, and technology to deliver exceptional guest experiences while maximizing profitability for their property owners. Our client’s company is built on the values of trust, excellence, service, teamwork, care for their people, and resourcefulness, which guide everything our client does — from owner relations to daily operations.

Role Description

Our client is looking for a highly analytical and creative Listing Optimization / Marketing Analyst to join their property management team, specializing in vacation rentals. This role is key to ensuring their properties are effectively marketed, well-optimized across various platforms, and generating maximum booking potential. The ideal candidate will have a strong background in digital marketing, data analysis, and an understanding of the vacation rental industry.

Key Responsibilities:

• Listing Optimization: Regularly review and optimize vacation rental listings on multiple platforms (e.g., Airbnb, VRBO, Booking.com) to improve visibility, ranking, and guest conversion. This includes crafting compelling property descriptions, selecting the best photos, and ensuring each listing aligns with platform guidelines.
• Market Research & Analysis: Conduct detailed market analysis to understand competitor pricing, trends, and performance metrics. Use insights to recommend strategies for pricing optimization and to keep listings competitive in the market.
• SEO and Content Strategy: Implement SEO best practices for listing titles, descriptions, and keywords to improve search rankings on vacation rental platforms. Work closely with the content team to develop and test new marketing strategies to drive traffic and conversions.
• Pricing Strategy Development: Analyze market demand, occupancy trends, and historical data to recommend dynamic pricing strategies. Monitor pricing changes, adjust as needed, and ensure each property is priced competitively to maximize occupancy and revenue.
• Performance Reporting & Analytics: Track and analyze key performance metrics for listings, including booking rates, occupancy rates, and revenue per available rental (RevPAR). Create regular reports for management to track the success of marketing initiatives and listing optimization efforts.
• A/B Testing & Optimization: Plan and execute A/B tests on listings, pricing models, and marketing materials to identify the most effective strategies for increasing bookings. Use data-driven insights to continually refine marketing and listing strategies.
• Social Media & Digital Marketing Collaboration: Collaborate with the marketing team to promote vacation rental properties across social media channels and digital advertising campaigns. Help develop engaging content that showcases the unique features of each property and targets the ideal guest profile.
• Guest Reviews & Feedback Analysis: Monitor guest reviews across platforms and identify opportunities for improving guest satisfaction and listing performance. Work with the customer service and operations teams to implement feedback where necessary.
• Platform Trends & Updates: Stay up-to-date with platform algorithm changes, new features, and emerging trends in the vacation rental industry. Ensure the listings and marketing strategies are aligned with the latest industry practices and platform guidelines.

Qualifications:

• Bachelor’s degree in Hospitality Management, Marketing, Business, Economics or a related field.
• Proficiency in English (written and spoken) at a native or near-native level
• 2+ years of experience in digital marketing. Listing optimization or property management within the vacation rental industry desired.
• Strong understanding of vacation rental platforms such as Airbnb, VRBO, Booking.com, and similar is desired.
• Proficient in Microsoft Excel and other data analysis tools (e.g., Google Analytics and SEO tools).
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Strong analytical skills with the ability to make data-driven decisions.
• Creative mindset with attention to detail in content creation and optimization, problem-solving skills, and the ability to make data-driven decisions under pressure.
• An entrepreneurial mindset, willing to proactively research, propose and implement new strategies, systems and processes for the team.
• Familiarity with paid advertising (e.g., Google Ads, Facebook Ads).