Marketing Specialist at Better Talent

Feedinkoo: Remote Jobs; United States; On-site; USD 68,000 - 75,000; Full time

Benefits offered by this job

PTO

Health, dental, vision insurance (emlo

Life and disability insurance

401(k) with 5% match

HSA and FSA

Job summary

Maui Resort Rentals and Beachview Rentals are seeking a Marketing Specialist to manage and optimize listings on Airbnb, Vrbo, and Booking.com for Maui and Newport Beach properties. You will ensure accuracy, consistency, and visibility while driving bookings and channel performance.

Lead efforts in content creation, SEO, and email marketing, collaborate with reservations and tech teams, and stay up-to-date with platform updates to maximize occupancy and revenue.

Qualifications

• 2+ years in marketing, e-commerce or digital operations.
• Strong written communication with examples of content creation, reporting, or campaign documentation
• Able to manage multiple priorities and meet deadlines with accuracy
• Independent worker ready to solve problems without step-by-step guidance
• Quick adaptability to new digital tools and platforms
• High attention to detail in data entry and platform setup

Responsibilities

• Maintain accurate, consistent listings across OTA platforms (Maui & Newport Beach)
• Audit listing details: photos, amenities, pricing, and policies
• Identify opportunities to improve listing performance and visibility
• Monitor competitor positioning and market trends across channels
• Collaborate with reservations and technical teams to resolve API integration challenges
• Create and maintain property listings in our management software
• Assist with guest review management and email marketing campaigns
• Stay current on platform updates and new features

Skills

Marketing experience

E-commerce

Digital operations

Written communication

Time management

Independent work

Adaptability

Attention to detail

Problem solving

Education

Bachelor’s degree (preferred)

Tools

Google Analytics 4

SEO tools

Mailchimp

Klaviyo

Looker Studio

Excel

Canva

CRM platforms (Salesforce/HubSpot)

Job description

At Maui Resort Rentals and Beachview Rentals we take hospitality seriously. Whether interacting with our owners or our guests, our guiding principle is a spirit to serve. As a hospitality business, our ability to deliver is heavily dependent on our people. Unlike a traditional vacation rental manager that relies heavily on outside contractors, we believe that an employee-based model is the best way to ensure quality and consistency.

Position Summary

We are seeking a Marketing Specialist to manage and optimize our presence across online travel agency platforms such as Airbnb, Vrbo, and Booking.com for our vacation rental properties in Maui and Newport Beach. This role plays a critical part in ensuring the accuracy, consistency, and visibility of our property listings while identifying opportunities to improve channel performance and increase bookings.

Responsibilities

• Channel Management & Optimization
  • Maintain accurate, consistent listings across all OTA platforms for Maui and Newport Beach properties
  • Conduct regular audits of listing details including photos, amenities, pricing, and policies
  • Identify and implement opportunities to improve listing performance and visibility
  • Monitor competitor positioning and market trends across channels
  • Explore and experiment with emerging tools, including AI, to streamline tasks and enhance listings
• Technical Operations & Problem Solving
  • Troubleshoot listing discrepancies and reservation issues across platforms
  • Collaborate with reservations and technical teams to resolve API integration challenges
  • Work with marketing team to create and maintain property listings in our management software
  • Ensure seamless data flow between our systems and OTA platforms
• Partnership & Communication
  • Build and maintain strong relationships with OTA account representatives
  • Coordinate with channel partners to leverage promotional opportunities
  • Escalate and resolve technical issues with platform support teams
  • Stay current on platform updates, policy changes, and new features
• Growth & Expansion Support
  • Support marketing initiatives including content creation, SEO optimization, and social media
  • Assist with guest review management and response strategies
  • Contribute to email marketing campaigns and performance analysis
  • Adapt to evolving business priorities as the company scales

Qualifications

• Required
  • 2+ years of experience in a marketing, e-commerce, or digital operations role
  • Strong written communication skills, with examples of content creation, reporting, or campaign documentation
  • Demonstrated ability to manage multiple priorities and meet deadlines with accuracy
  • Comfortable working independently and solving problems without step‑by‑step guidance
  • Quick adaptability to new digital tools, platforms, or software
  • High attention to detail, especially in data entry, platform setup, or campaign execution
• Preferred
  • Bachelor’s degree in marketing, communications, business, or related field (preferred but not required for exceptional candidates)
  • Familiarity with vacation rental platforms such as Airbnb, Vrbo, or Booking.com
  • Experience with property management systems (e.g., Guesty, Hostaway) or CRMs (e.g., Salesforce, HubSpot)
  • Working knowledge of Google Analytics 4
  • Hands‑on experience with SEO, link building, or other digital marketing strategies
  • Proficiency in email marketing platforms like Mailchimp, Klaviyo, or Constant Contact
  • Exposure to AI tools or marketing automation platforms
  • Basic graphic design (e.g., Canva) or data analysis (e.g., Excel, Looker Studio) skills

Compensation & Benefits

• Annual Salary: $68,000 – $75,000 based on experience
• PTO
• Comprehensive health benefits: medical, dental, and vision insurance (100% employer paid premiums)
• Life and disability insurance (short‑term and long‑term)
• 401(k) with employer 5% match
• HSA and FSA (when eligible)