LinkedIn Growth & B2B Communications Lead

Walmart, Inc.; Bentonville (AR); On-site; USD 80,000 - 155,000; Full time

Benefits offered by this job

Health benefits

401(k)

Stock purchase plan

Life insurance

PTO including sick leave

Parental leave

Education benefit

Job summary

Walmart, Inc. in Bentonville, AR is hiring a Manager, Communications (Social Media) to own LinkedIn as a strategic growth channel for Walmart Data Ventures across the U.S., Canada, Mexico and future initiatives.

You will lead brand awareness, executive visibility, and demand generation while ensuring messaging aligns with Walmart's culture and values. You will partner with Corporate Communications to build a thought leadership program, coordinate across markets, and integrate organic and paid

Qualifications

• Experience owning LinkedIn or B2B social strategy.
• Strong writing, editing, and approvals aligned to Walmart culture.
• Experience building executive thought leadership programs.
• Knowledge of organic and paid social and nurture tactics.
• Ability to analyze social metrics and apply best practices.
• Collaborates with Corp Comms, marketing and multiple markets.

Responsibilities

• Lead annual LinkedIn strategy, calendars, audience segmentation and posting cadence.
• Optimize company page performance across markets and adopt features.
• Partner on a thought leadership program and executive visibility.
• Align organic and paid strategies; create nurture content.
• Amplify webinars, events, case studies, research and product launches.
• Measure engagement, lead and pipeline impact; advise on new approaches.

Skills

LinkedIn strategy

B2B social

Executive thought leadership

Analytics & metrics

Cross-market collaboration

Education

Bachelor's degree in Public Relations or Communications

Job description

Walmart, Inc. in Bentonville, AR is hiring a Manager, Communications (Social Media) to own LinkedIn as a strategic growth channel for Walmart Data Ventures across the U.S., Canada, Mexico and future initiatives.

You will lead brand awareness, executive visibility, and demand generation while ensuring messaging aligns with Walmart's culture and values. You will partner with Corporate Communications to build a thought leadership program, coordinate across markets, and integrate organic and paid