Senior Strategist, Audience & Journey

Alterra Mountain Company; Denver (CO); On-site; USD 80,000 - 112,000; Full time

Benefits offered by this job

Free Ikon Pass

Discounted skiing for family

Flexible Time Off

Paid Time Off

401(k) match

Parental leave

Commuter benefits

Hybrid workplace

Job summary

Alterra Mountain Company is seeking a Senior Strategist, Audience & Journey to lead lifecycle marketing across email, SMS, app and web. You will design segmentation, orchestrate journeys, and optimize campaigns with cross-functional partners in Marketing, CRM, Analytics, Product and Technology to improve engagement, conversions and lifetime value.

Requirements: 6+ years in CRM or marketing automation, leadership experience, and hands-on work with CDP/CRM platforms such as Adobe Journey

Qualifications

• 6+ years of experience in CRM, lifecycle marketing, or marketing automation with strategic and executional responsibilities.
• Leadership experience managing projects, cross-functional initiatives, or teams.
• Proven experience building audiences and journeys within CDP and CRM platforms.
• Strong understanding of lifecycle marketing strategy, personalization, segmentation, and omnichannel orchestration.
• Experience with Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Insider, or similar platforms.
• Strong analytical and problem-solving skills with data-driven optimization.

Responsibilities

• Lead segmentation, journey creation, and campaign orchestration across channels.
• Manage audience development, testing, and QA for lifecycle programs.
• Collaborate with Marketing, CRM, Analytics, Product, and Technology teams.
• Establish scalable workflows, governance, and best practices for audience management.
• Drive improvements in engagement, conversion, retention, and customer lifetime value.

Skills

Audience segmentation

Journey orchestration

Campaign optimization

Cross-functional collaboration

Data analytics

Privacy compliance

Education

Bachelor's degree in marketing, business, or related field

Tools

Adobe Journey Optimizer

Salesforce Marketing Cloud

Braze

Insider

Job description

Year Round

COLLABORATION | AUTHENTICITY | PURPOSE | EMPOWERMENT

Alterra Mountain Company is a family of iconic year-round mountain destinations, the world's largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, Alterra Mountain Company exists to shape the future of mountain adventure.

WHAT WE OFFER

• Free Ikon Pass for all eligible employees + additional free skiing/riding privileges across the family of Alterra Mountain Company resorts for eligible employees and their dependents
• Discounted skiing/riding for friends and family of eligible employees across the family of Alterra Mountain Company resorts
• Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees to relax and recharge
• Generous discounts on outdoor gear, apparel, rental cars, etc.
• Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSAs, FSAs, and more
• 401(k) plan with generous company match
• Paid parental leave of up to 6 weeks for eligible employees
• Commuter benefits (Denver employees only)
• Hybrid workplace policy encouraging regular in-person collaboration in our dog-friendly company headquarters office located in Denver's RiNo Art District neighborhood (for eligible employees).

For information on Alterra Mountain Company's Social Responsibility work, please see our webpage at https://www.alterramtn.co/impact. Among other resources, Alterra has a slate of Employee Resource Groups to support our workforce.

POSITION SUMMARY

The Senior Strategist, Audience & Journey is responsible for leading the strategy, execution, and optimization of end-to-end customer lifecycle marketing programs across multiple channels, including email, SMS, app, and web. This role drives both strategic direction and hands-on execution of audience development, segmentation, testing, journey orchestration, and campaign performance to deliver personalized customer experiences that improve engagement, conversion, retention, and lifetime value.

The Senior Strategist will directly support audience creation, journey builds, campaign execution, QA, and optimization efforts while partnering cross-functionally with Marketing, CRM, Analytics, Product, and Technology teams.

ESSENTIAL DUTIES

General Responsibilities

• Build and manage advanced audience segmentation and targeting strategies to support personalized customer experiences.
• Execute and optimize CRM marketing calendar initiatives and automated lifecycle campaigns.
• Directly support hands-on audience creation, journey builds, campaign execution, QA, and deployment activities.
• Establish scalable workflows, governance standards, and operational best practices for audience management and journey orchestration.
• Lead testing strategies and optimization initiatives to improve engagement, conversion, retention, and customer lifetime value.
• Partner cross-functionally with Marketing, CRM, Analytics, Product, and Technology teams to align lifecycle initiatives with business goals.
• Translate business needs into audience and journey requirements while identifying opportunities for automation and personalization.
• Utilize performance data and insights to recommend optimizations and improve campaign and journey effectiveness.
• Manage audience suppression, frequency controls, and compliance standards across CRM channels.
• Support CRM platform enhancements, operational improvements, and implementation of new lifecycle marketing capabilities.

Required:

• 6+ years of experience in CRM, lifecycle marketing, or marketing automation with both strategic and executional responsibilities.
• Prior leadership experience managing projects, cross-functional initiatives, or teams, with readiness to grow into direct people management responsibilities.
• Proven experience building and managing audiences and customer journeys within CDP and CRM platforms.
• Strong understanding of lifecycle marketing strategy, personalization, segmentation, and omnichannel campaign orchestration.
• Experience with CRM platforms and marketing automation tools such as Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Insider, or similar platforms.
• Strong analytical and problem-solving skills with experience leveraging performance data to drive optimization.
• Experience managing multiple projects and priorities in a fast-paced environment.
• Excellent communication, collaboration, and stakeholder management skills.
• Understanding of digital privacy and compliance standards including CAN-SPAM, GDPR, and TCPA.

Preferred:

• Experience leading CRM operational processes or campaign production teams.
• Familiarity with CDPs, customer data strategy, and audience governance best practices.
• Experience implementing testing frameworks and personalization strategies.
• Knowledge of agile project management methodologies and workflow optimization.
• Experience within a subscription, seasonal, retail, travel, or hospitality business.

EDUCATION REQUIREMENTS

Required:

• Bachelor's degree in related field required (marketing, business, business analytics, communications, economics).

The base salary range below represents the low and high end of the salary range for this position. Actual salaries will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of the Company's total compensation package for employees. Other rewards may include short-term and long-term incentives and many region-specific benefits.

Denver area base salary range: $80,000 to $112,000 per year

Application Deadline: This position is open and still accepting applications.

Alterra Mountain Company and its affiliates are equal opportunity employers.