Lifecycle Marketing Specialist: Email & SMS (Remote)

Downtown Boulder Partnership; Austin (TX); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Flexible work from home options

Competitive salary

Supportive team environment

Electric bikes access

Job summary

Downtown Boulder Partnership is seeking a Lifecycle Marketing Specialist. This role will focus on mastering our email and SMS marketing strategies, managing creative projects, and optimizing customer engagement through effective flows.

The successful candidate will have extensive experience with Klaviyo, exceptional copywriting abilities, and a data-driven mindset. You will have the chance to shape the customer journey in a dynamic, supportive company.

Remote work options are available, promoting flexibility.

Qualifications

• Proven experience with Klaviyo, focusing on campaigns and customer segmentation.
• Exceptional copywriting skills tailored to e-commerce.
• Data-minded, with skills in evaluating performance metrics.
• Highly organized and proficient in project management.

Responsibilities

• Build and optimize flows and automations in Klaviyo.
• Plan and manage one-time campaigns with clear goals.
• Write copy aligned with brand voice for communication.
• Create briefs for graphic designers and oversee their implementation.
• Monitor performance metrics and iterate based on results.
• Maintain organized customer segments for targeted communication.
• Deliver all lifecycle communications in a timely manner.

Skills

Klaviyo

Copywriting

Data analysis

Project management

Tools

Meta Ads Manager

Google Ads

Shopify

Job description

Downtown Boulder Partnership is seeking a Lifecycle Marketing Specialist. This role will focus on mastering our email and SMS marketing strategies, managing creative projects, and optimizing customer engagement through effective flows.

The successful candidate will have extensive experience with Klaviyo, exceptional copywriting abilities, and a data-driven mindset. You will have the chance to shape the customer journey in a dynamic, supportive company.

Remote work options are available, promoting flexibility.