Lifecycle Marketing Ops Lead — Personalization & Automation

Hippo Insurance; Austin (TX); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Healthy Hippos Benefits

Equity

Training and Career Growth

Flexible Time Off

Little Hippos Program

Hippo Habitat

Job summary

Hippo Insurance is seeking a hands-on Lifecycle Marketing Operations Manager in Austin, TX. You’ll implement lifecycle campaigns (email, SMS, push), streamline processes, and drive operational initiatives with an emphasis on automated, personalized journeys.

You’ll work with Product, Engineering, Marketing, Analytics, Sales, and Customer Experience to optimize the full customer lifecycle from onboarding to retention, applying data-driven decisions and scalable automation using Braze and similar

Qualifications

• 3-5 years of experience developing email campaigns with HTML/CSS
• Hands-on experience with Braze or other major ESPs (Customer.io, Iterable, SFMC)
• Ability to translate legal requirements into marketing practice
• Strong data literacy and experience building dashboards
• Excellent organizational skills and governance mindset
• Clear, collaborative communicator with multiple stakeholders

Responsibilities

• Own campaigns from beginning to end: strategy, content, coding, QA, audience, and launch
• Analyze campaign performance and iterate on content, targeting, and design
• Code dynamic, personalized campaigns across email, push, and SMS using HTML, CSS, and Liquid
• Execute multi-channel journeys in Braze with canvases, triggers, segments, and personalization
• Write complex personalization logic using Liquid to render content from JSON objects
• Integrate and troubleshoot APIs, testing endpoints with engineering support
• Monitor CRM performance and resolve SMS delivery issues and data mismatches
• Proactively monitor platform health using Braze, Customer.io, and deliverability tools
• Segment audiences by behavior and demographics with data and product teams
• Collaborate cross-functionally to align requirements and improve processes
• Improve workflows for testing, documentation, and reporting standards
• Manage campaigns end-to-end with timelines, tickets, and sprints

Skills

Campaign management

Content creation

Data analysis

Stakeholder communication

Organizational skills

Low-ego communication

Tools

Braze

Customer.io

Iterable

Salesforce Marketing Cloud

Job description

Hippo Insurance is seeking a hands-on Lifecycle Marketing Operations Manager in Austin, TX. You’ll implement lifecycle campaigns (email, SMS, push), streamline processes, and drive operational initiatives with an emphasis on automated, personalized journeys.

You’ll work with Product, Engineering, Marketing, Analytics, Sales, and Customer Experience to optimize the full customer lifecycle from onboarding to retention, applying data-driven decisions and scalable automation using Braze and similar