Growth MarTech Product Manager – Acquisition & Campaign

Hippo Insurance; Austin (TX); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Equity

Training and Career Growth

Flexible Time Off

12 weeks parental leave

Hippo Habitat onsite snacks and meals

Healthy benefits package

Job summary

Hippo Insurance in Austin, TX is seeking aProduct Manager to lead Marketing Enablement and Acquisition within Growth. You will own the martech stack and tooling, enabling the marketing team to launch campaigns autonomously from page composition to audience building, with full ownership of tracking and attribution.

You will collaborate across Design, Engineering, and Data to ship high-quality solutions, define success metrics, and drive a data-informed roadmap that ties to business outcomes.

Qualifications

• 3+ years in product management with martech, growth platform, or marketing-adjacent internal tools.
• Hands-on stack knowledge: CDPs, tag managers, marketing automation, and paid platform integrations.
• Deep understanding of digital measurement, cookies, iOS constraints, consent, and server-side tracking.
• Strong analytical instincts; define metrics and build measurement plans.
• Collaborate with Legal/Compliance on privacy requirements as design constraints.
• Proven customer research experience translating insights into product decisions.

Responsibilities

• Own the martech stack as a product, including CDP, tag management, consent tooling, and marketing automation.
• Build self-serve tools for marketers to launch and personalize campaigns without engineering help.
• Own tracking and conversion signals; define a unified event taxonomy for analytics and bidding.
• Own landing pages and quote-entry experience; create channel templates for consistency from ad to quote.
• Design and run experiments; interpret results and guide product decisions.
• Lead attribution and acquisition reporting with data and finance; multi-touch modeling and reconciliations.
• Interview customers and surface insights; champion customer perspective in decisions.
• Identify speed-to-market improvements through tooling and process optimization.
• Drive a data-informed roadmap; tie success metrics to business outcomes and prioritization.
• Translate insights into PRDs, user stories, and acceptance criteria; collaborate with Eng/Design/Data.
• Establish cadence with stakeholders; ensure launch readiness and clear communications.
• Build with a strong team; communicate tradeoffs to senior stakeholders and align diverse priorities.

Skills

Martech knowledge

Growth tooling

A/B testing

Data-driven decisions

Stakeholder communication

Customer research

UX mindset

Cross-functional collaboration

Analytical skills

Privacy/compliance awareness

Education

Bachelor's degree in Business, Finance/Accounting, Computer Science, or related field

Tools

Segment

mParticle

Google Tag Manager

Tealium

Braze

Iterable

Marketo

Job description

Hippo Insurance in Austin, TX is seeking aProduct Manager to lead Marketing Enablement and Acquisition within Growth. You will own the martech stack and tooling, enabling the marketing team to launch campaigns autonomously from page composition to audience building, with full ownership of tracking and attribution.

You will collaborate across Design, Engineering, and Data to ship high-quality solutions, define success metrics, and drive a data-informed roadmap that ties to business outcomes.