Lifecycle Marketing Operations Lead | Data-Driven Growth

RevOps Report; Austin (TX); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

12 weeks parental leave

Flexible time off

Onsite snacks and catered lunches

Job summary

Hippo is seeking a hands-on Lifecycle Marketing Operations Manager in Austin, TX to lead end‑to‑end lifecycle campaigns across email, SMS and push. You’ll build automations, collaborate with Product, Engineering, Analytics, Sales and Customer Experience, and drive growth across onboarding, engagement, cross‑sell and retention.

You’ll use Braze and Customer.io to design scalable journeys, code dynamic content, and continuously optimize performance with rigorous testing and personalization.

Qualifications

• 3–5 years of experience developing email campaigns with HTML/CSS.
• Hands-on experience with Braze, Customer.io, Iterable, Salesforce Marketing Cloud, or similar ESP.
• Ability to translate legal requirements into marketing practice.
• Strong data literacy; comfortable with spreadsheets; SQL a plus.
• Organized and capable of managing multiple stakeholder requests without dropping details.
• Clear, low-ego communicator.

Responsibilities

• Own campaigns from concept to send, including strategy, content, coding, QA, audience building and launch.
• Analyze campaign performance post-launch and iterate based on insights.
• Code dynamic, personalized campaigns using HTML, CSS, and Liquid; leverage modular code and API data.
• Execute multi‑channel journeys in Braze with canvases, API triggers, and segmentation.
• Write complex personalization logic using Liquid to render dynamic content from JSON objects.
• Collaborate with Product, Engineering, Analytics, Creative, and Marketing to align requirements.
• Improve workflows and documentation; manage projects end-to-end with timelines and sprints.

Skills

Email HTML/CSS

SQL (basic)

Stakeholder communication

Tools

Braze

Customer.io

Iterable

Salesforce Marketing Cloud

Job description

Hippo is seeking a hands-on Lifecycle Marketing Operations Manager in Austin, TX to lead end‑to‑end lifecycle campaigns across email, SMS and push. You’ll build automations, collaborate with Product, Engineering, Analytics, Sales and Customer Experience, and drive growth across onboarding, engagement, cross‑sell and retention.

You’ll use Braze and Customer.io to design scalable journeys, code dynamic content, and continuously optimize performance with rigorous testing and personalization.