Lifecycle Marketing Manager — Remote & Growth Focus

milanlaser; Omaha (NE); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision, disability, &

Life insurance within 30 days

Paid time off from start

6 paid holidays

$50 cell phone stipend monthly

401k with 4% employer match after 90d

Career advancement opportunities

Job summary

Milan Laser Hair Removal seeks a data-driven lifecycle marketing leader to own and optimize end-to-end programs across email and SMS. You’ll drive campaign execution, personalization, and experimentation, collaborating with Marketing, Clinic Operations, and Sales to maximize engagement and conversion.

You’ll work with Braze, Klaviyo, and Iterable, balancing strategic thinking with hands-on execution. Remote options exist, with Omaha-area proximity preferred.

Qualifications

• 4–6+ years of lifecycle marketing experience in consumer/healthcare or related environment.
• Deep expertise in Braze, Klaviyo, or Iterable; familiarity with other CRM platforms a plus.
• Proficiency in email and SMS marketing automation, including segmentation and triggers.
• Experience with customer data platforms (CDPs) like Simon Data, Segment, or Optimove is a plus.
• Strong HTML/template scripting knowledge (e.g., Jinja, Django) is a plus.
• Exceptional copywriting skills with data-driven iteration.

Responsibilities

• Own end-to-end lifecycle marketing strategy and execution for multiple client journeys.
• Analyze cohort and segment performance to uncover trends and insights.
• Develop and execute an experimentation roadmap with A/B testing and optimization.
• Create and manage sophisticated email and SMS campaigns, including drip sequences and campaigns.
• Identify drop-off points in the client journey and implement targeted, trigger-based campaigns.
• Ensure deliverability best practices and strong sender reputation across channels (email/SMS).
• Collaborate with Data team to define lifecycle reporting and track performance across channels.
• Maintain consistent and personalized messaging across the funnel and channels.
• Track KPIs (consultation volume, conversions, LTV, ROI) and provide optimization recommendations.
• Forecast outcomes and contribute to growth and revenue goals.

Skills

Lifecycle marketing

Email marketing

SMS marketing

Analytical mindset

Copywriting

Cross-functional collaboration

Tools

Braze

Klaviyo

Iterable

PowerBI

Looker

Segment

Simon Data

Job description

Milan Laser Hair Removal seeks a data-driven lifecycle marketing leader to own and optimize end-to-end programs across email and SMS. You’ll drive campaign execution, personalization, and experimentation, collaborating with Marketing, Clinic Operations, and Sales to maximize engagement and conversion.

You’ll work with Braze, Klaviyo, and Iterable, balancing strategic thinking with hands-on execution. Remote options exist, with Omaha-area proximity preferred.