Lifecycle Marketing Manager

milanlaser; Omaha (NE); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision, disability, &

Life insurance within 30 days

Paid time off from start

6 paid holidays

$50 cell phone stipend monthly

401k with 4% employer match after 90d

Career advancement opportunities

Job summary

Milan Laser Hair Removal seeks a data-driven lifecycle marketing leader to own and optimize end-to-end programs across email and SMS. You’ll drive campaign execution, personalization, and experimentation, collaborating with Marketing, Clinic Operations, and Sales to maximize engagement and conversion.

You’ll work with Braze, Klaviyo, and Iterable, balancing strategic thinking with hands-on execution. Remote options exist, with Omaha-area proximity preferred.

Qualifications

• 4–6+ years of lifecycle marketing experience in consumer/healthcare or related environment.
• Deep expertise in Braze, Klaviyo, or Iterable; familiarity with other CRM platforms a plus.
• Proficiency in email and SMS marketing automation, including segmentation and triggers.
• Experience with customer data platforms (CDPs) like Simon Data, Segment, or Optimove is a plus.
• Strong HTML/template scripting knowledge (e.g., Jinja, Django) is a plus.
• Exceptional copywriting skills with data-driven iteration.

Responsibilities

• Own end-to-end lifecycle marketing strategy and execution for multiple client journeys.
• Analyze cohort and segment performance to uncover trends and insights.
• Develop and execute an experimentation roadmap with A/B testing and optimization.
• Create and manage sophisticated email and SMS campaigns, including drip sequences and campaigns.
• Identify drop-off points in the client journey and implement targeted, trigger-based campaigns.
• Ensure deliverability best practices and strong sender reputation across channels (email/SMS).
• Collaborate with Data team to define lifecycle reporting and track performance across channels.
• Maintain consistent and personalized messaging across the funnel and channels.
• Track KPIs (consultation volume, conversions, LTV, ROI) and provide optimization recommendations.
• Forecast outcomes and contribute to growth and revenue goals.

Skills

Lifecycle marketing

Email marketing

SMS marketing

Analytical mindset

Copywriting

Cross-functional collaboration

Tools

Braze

Klaviyo

Iterable

PowerBI

Looker

Segment

Simon Data

Job description

About Milan Laser Hair Removal

At Milan Laser Hair Removal, we're not just transforming skin—we're transforming confidence. As the nation's largest laser hair removal provider, we're built on a culture of excellence, innovation, and delivering a world-class experience for both our clients and our team.

About the Role

In this role, you will collaborate on our full CRM communication strategy, optimizing engagement with existing contacts while expanding our list. You’ll lead campaign execution, A/B testing, and personalization efforts, to maximize performance without compromising brand integrity. You’ll collaborate closely with Marketing, Clinic Operations, and Sales teams to refine our SMS strategy and deepen engagement with prospective and existing clients throughout their treatment journey.

You will thrive in this role if you’re a data-driven marketer with a strong analytical mindset, deep expertise in platforms like Iterable or Braze, and a passion for continuous experimentation. You’re comfortable balancing strategic thinking with tactical execution and enjoy working cross-functionally with Sales, SEO, Performance Marketing, Clinic Operations, and Social Media teams to launch programs that deliver results. If you’re excited to build impactful lifecycle programs that create meaningful client relationships and drive real business outcomes, we’d love to hear from you.

Status: Full-time | Salaried

Location: Omaha, NE preferred. | Remote candidates will be considered, with preference given to individuals located in the Omaha metro area or willing to relocate.

What You’ll Do

• Own the end-to-end strategy and execution of lifecycle marketing sends, building clear and personalized client journeys as well as an ad-hoc calendar that drive acquisition, engagement, conversion, and retention.
• Analyze cohort and segment performance regularly to uncover trends, understand the “why” behind client behavior, and develop actionable insights that inform strategy.
• Develop and execute a robust experimentation roadmap to increase consultation bookings, engagement, and client lifetime value through A/B testing and continuous optimization.
• Create and manage sophisticated email and SMS campaigns, including drip sequences, targeted broadcasts, transactional messages, and upgrade/package flows, all aimed at increasing engagement and driving conversion.
• Identify drop-off points within the client journey — from consultation to first treatment to package completion — and implement targeted, trigger-based campaigns to address friction and improve key KPIs.
• Ensure compliance with deliverability best practices and maintain a strong sender reputation across all messaging platforms (email and SMS).
• Leverage client segmentation and persona development to tailor messaging, offers, and campaigns that resonate with high-potential client groups.
• Collaborate closely with the Data team to define and build end-to-end lifecycle reporting and track performance across channels.
• Ensure consistent and personalized messaging across the funnel, delivering the right message to the right person at the right time through the right channel.
• Track and report on campaign performance and KPIs, such as consultation volume, conversion rates, package completion, LTV, and ROI; provide recommendations to optimize results.
• Forecast marketing outcomes and track progress toward growth and revenue goals.
• Stay on the cutting edge of AI and martech tools, proactively identifying and implementing technologies that improve efficiency, personalization, and performance across lifecycle programs.

What We’re Looking For

• 4–6+ years of lifecycle marketing experience, ideally in a multi-location consumer, aesthetics, or healthcare/wellness environment that requires thoughtful client nurturing from consultation through purchase.
• Deep expertise in platforms like Braze, Klaviyo, or Iterable; familiarity with additional CRM or ESP platforms is a strong plus. Iterable experience preferred.
• Proficiency in email and SMS marketing automation, including segmentation, triggers, and personalized flows.
• Experience working with customer data platforms (CDPs) like Simon Data, Segment, or Optimove not required but a plus.
• Strong understanding of HTML and template scripting languages (e.g., Jinja, Django, or ESP-specific templating systems).
• Exceptional copywriting skills with a proven ability to engage target audiences and iterate on messaging based on performance data.
• Highly analytical mindset, with a track record of using data to inform campaign strategy and drive measurable results.
• Familiarity with PowerBI, Looker or experience with data transformation is a plus.
• A balance of creative thinking and analytical rigor — someone who can conceptualize big ideas and dive into the data.
• Comfortable rolling up your sleeves and getting into the weeds. A builder, not just a strategist.
• Able to translate data into clear insights and actionable marketing strategies.

What Sets You Apart

• A passion for cultivating authentic client relationships.
• Individuals who embody a winning attitude.
• A mindset fueled by curiosity.
• Determination to hustle and overcome challenges.
• Infectious enthusiasm and adaptability.
• Boundless energy and relentless tenacity.

Benefits

• Medical, dental, vision, disability and life insurance within 30 days
• Paid time off starting immediately
• 6 Paid holidays
• $50 cellphone stipend paid out monthly
• 401k retirement plan with vested 4% employer match after 90 days
• Career advancement opportunities + Culture/environment
• Free laser hair removal for you and a spouse or legal partner

All potential employees of Milan will be required to successfully pass a pre-employment background check before employment. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.

We are deeply committed to attracting talented team members in the US from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, at this time, we are not sponsoring any Visas.

Equal Opportunity Employer

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