Lifecycle Marketing Manager – Multi-Brand Growth & AI Tools

Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank); Denver (CO); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Health benefits

401(k) match

PTO

Parental leave

Free design services

Furniture discounts

Merchandise credits

Job summary

Havenly Brands is seeking a Manager, Lifecycle Marketing to lead retention and engagement across our portfolio, sitting at the intersection of strategy, creative briefs, audience segmentation, and data analysis.

The role focuses on email, SMS, and push campaigns, coordinating cross-brand calendars and driving repeat purchases. You’ll work with Braze, Asana, and Snowflake to size audiences and analyze results, with a strong emphasis on AI-enhanced workflows.

Qualifications

• Experience in lifecycle, CRM, or retention marketing managing multiple brands or business lines.
• Experience with ESPs (Braze preferred) and project management tools (Asana).
• Comfort working with data and AI tools to pull and interpret performance insights.
• Strong organizational skills with the ability to manage high-volume campaign workflows across brands simultaneously.
• Detail-oriented and capable of moving between data, briefs, and calendars in the same day.

Responsibilities

• Lead email, SMS, and push communication strategy and execution across brands, including lifecycle flows and re-engagement series.
• Draft detailed creative briefs in Asana for each campaign with direction, landing page guidance, and subject line ideas.
• Manage campaign calendar across brands and channels, coordinating timing, sequencing, and deployment.
• Collaborate with creative, brand, ecomm, and product teams to execute campaigns end-to-end.
• Develop and optimize audience segmentation and cohort sizing with analytics partners.

Skills

Lifecycle marketing

CRM

Retention marketing

Braze

AI tools

Data analysis

Tools

Asana

Snowflake

Job description

Havenly Brands is seeking a Manager, Lifecycle Marketing to lead retention and engagement across our portfolio, sitting at the intersection of strategy, creative briefs, audience segmentation, and data analysis.

The role focuses on email, SMS, and push campaigns, coordinating cross-brand calendars and driving repeat purchases. You’ll work with Braze, Asana, and Snowflake to size audiences and analyze results, with a strong emphasis on AI-enhanced workflows.