Senior Lifecycle Marketing Lead - Multi-Brand & AI-Driven

Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank); Denver (CO); On-site; USD 130,000 - 180,000; Full time

Benefits offered by this job

Generous PTO

Health benefits

401(k) with company match

Paid parental leave

Free design services

Furniture discounts

Job summary

Havenly Brands is seeking a Senior Manager, Lifecycle Marketing to own CRM and lifecycle strategy across seven home brands: Havenly, Interior Define, Burrow, The Citizenry, The Inside, St. Frank, and The Expert.

Build journeys, cross-brand programs, and an AI-forward CRM stack for a fast-growing portfolio. You’ll lead a small team, expand SMS and push, and partner with Product and Engineering to hit first-purchase and LTV targets while preserving each brand voice.

Qualifications

• 5-7+ years in lifecycle, CRM, or retention marketing, with at least 1-2 years managing direct reports.
• Experience owning lifecycle/CRM across multiple brands or business lines.
• Technical fluency with ESPs — Braze, HubSpot, and/or Klaviyo — and comfort managing people who build in the platform.

Responsibilities

• Own lifecycle strategy across seven Havenly brands including journeys and re-engagement programs.
• Lead a small team and nearshore execution partners; direct reports expected.
• Expand SMS and push as full lifecycle channels; coordinate with Product and Engineering.

Skills

Lifecycle marketing

Team leadership

DTC e-commerce

Multi-brand experience

Data analysis

Tools

Braze

HubSpot

Klaviyo

Snowflake

Job description

Havenly Brands is seeking a Senior Manager, Lifecycle Marketing to own CRM and lifecycle strategy across seven home brands: Havenly, Interior Define, Burrow, The Citizenry, The Inside, St. Frank, and The Expert.

Build journeys, cross-brand programs, and an AI-forward CRM stack for a fast-growing portfolio. You’ll lead a small team, expand SMS and push, and partner with Product and Engineering to hit first-purchase and LTV targets while preserving each brand voice.