Lifecycle Marketing Manager: Email, SMS & Push

Crate and Barrel; Northbrook, Northern (IL, KY); Hybrid; USD 65,000 - 95,000; Full time

Job summary

Crate & Kids lifecycle marketing associate role based in Northbrook, IL, with on-site Mondays-Thursdays and Friday remote flexibility. You will lead end-to-end campaigns across email, SMS, and push, briefing creative, and optimizing performance to boost engagement and loyalty.

Responsibilities include supporting triggered strategies for US/Canada, coordinating with tech and creative teams on dynamic content and product recommendations, and tracking metrics with A/B testing to improve conversions.

Qualifications

• Lifecycle, email, SMS, and push marketing strategy and best practices.
• Experience with ESP tools and CAN-SPAM/CASL compliance.
• Knowledge of parent/family demographics and baby registry journeys.
• Ability to translate campaign metrics into optimizations.
• Experience coordinating production workflows with cross-functional teams.
• Strong written and verbal communication within a team.

Responsibilities

• Lead end-to-end campaign workflow from briefing to delivery and refreshes across channels.
• Support evolution of triggered lifecycle strategy for US/Canada.
• Collaborate with Technology and Creative teams to implement dynamic templates and recommendations.
• Track, analyze, and report on campaign performance; run A/B tests to optimize results.
• Maintain cross-channel messaging consistency for product promotions and store communications.
• Launch segmented triggered lifecycle campaigns for Baby Registry and other triggers.
• Stay current on email, SMS, and push best practices and competitive landscape.
• Execute Outlet lifecycle communications including openings and relocations.

Skills

Lifecycle & Digital Channel

ESP & Technical Proficiency

Audience & Segment Awareness

Data & Analytical Mindset

Cross-Functional Project Management

Communication & Collaboration

Education

Bachelor’s Degree or equivalent experience

Tools

Salesforce Marketing Cloud

Job description

Crate & Kids lifecycle marketing associate role based in Northbrook, IL, with on-site Mondays-Thursdays and Friday remote flexibility. You will lead end-to-end campaigns across email, SMS, and push, briefing creative, and optimizing performance to boost engagement and loyalty.

Responsibilities include supporting triggered strategies for US/Canada, coordinating with tech and creative teams on dynamic content and product recommendations, and tracking metrics with A/B testing to improve conversions.