Lifecycle Marketing Associate - CRM & Personalization

Care.com; Dallas (TX); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Health insurance

401K

Paid holidays

Paid time off

Job summary

Care.com in Dallas, TX, is seeking a Marketing Associate for Lifecycle & CRM Strategy. You will shape messaging across email, push, SMS, and in-app moments to improve customer journeys and business results, partnering with product, data, and engineering teams.

The role emphasizes data-driven testing, journey mapping, and rapid iteration in a hybrid, in-office schedule at 2801 N Central Expy. Prior experience in lifecycle marketing and with Iterable or Braze is highly valued; BA/BS required.

Qualifications

• 2+ years of experience in lifecycle, CRM, or email marketing including campaign management, content strategy, and customer lifecycle strategy.
• Dynamic, detail-oriented thinker who can manage multiple projects.
• Clear communication and ability to present findings to cross-functional partners.
• Strong project management and collaboration across departments.
• Ability to work quickly under deadline pressure in an agile, test-and-learn environment.
• Strong analytical and quantitative skills to interpret data for decisions.
• Experience with marketing automation tools such as Iterable or Braze.
• BA/BS degree required.

Responsibilities

• Contribute to lifecycle marketing strategy across Journeys and campaigns, coordinating with stakeholders to drive campaigns to completion.
• Assist with campaign launch communications and post-launch analysis to derive next steps.
• Maintain up-to-date journey maps across projects, tracking changes and performance metrics.
• Partner on test-and-learn plans to optimize targeting and personalization.
• Stay current with industry trends to continuously improve campaigns.

Skills

Lifecycle marketing

CRM

Email marketing

Campaign management

Content strategy

Data analysis

Education

BA/BS degree

Tools

Iterable

Braze

Tableau

Amplitude

Job description

Care.com in Dallas, TX, is seeking a Marketing Associate for Lifecycle & CRM Strategy. You will shape messaging across email, push, SMS, and in-app moments to improve customer journeys and business results, partnering with product, data, and engineering teams.

The role emphasizes data-driven testing, journey mapping, and rapid iteration in a hybrid, in-office schedule at 2801 N Central Expy. Prior experience in lifecycle marketing and with Iterable or Braze is highly valued; BA/BS required.