Associate Marketing Manager, Lifecycle Triggers & Personalization

Crate and Barrel; Northbrook, Northern (IL, KY); Hybrid; USD 65,000 - 95,000; Full time

Job summary

Crate & Kids lifecycle marketing associate role based in Northbrook, IL, with on-site Mondays-Thursdays and Friday remote flexibility. You will lead end-to-end campaigns across email, SMS, and push, briefing creative, and optimizing performance to boost engagement and loyalty.

Responsibilities include supporting triggered strategies for US/Canada, coordinating with tech and creative teams on dynamic content and product recommendations, and tracking metrics with A/B testing to improve conversions.

Qualifications

• Lifecycle, email, SMS, and push marketing strategy and best practices.
• Experience with ESP tools and CAN-SPAM/CASL compliance.
• Knowledge of parent/family demographics and baby registry journeys.
• Ability to translate campaign metrics into optimizations.
• Experience coordinating production workflows with cross-functional teams.
• Strong written and verbal communication within a team.

Responsibilities

• Lead end-to-end campaign workflow from briefing to delivery and refreshes across channels.
• Support evolution of triggered lifecycle strategy for US/Canada.
• Collaborate with Technology and Creative teams to implement dynamic templates and recommendations.
• Track, analyze, and report on campaign performance; run A/B tests to optimize results.
• Maintain cross-channel messaging consistency for product promotions and store communications.
• Launch segmented triggered lifecycle campaigns for Baby Registry and other triggers.
• Stay current on email, SMS, and push best practices and competitive landscape.
• Execute Outlet lifecycle communications including openings and relocations.

Skills

Lifecycle & Digital Channel

ESP & Technical Proficiency

Audience & Segment Awareness

Data & Analytical Mindset

Cross-Functional Project Management

Communication & Collaboration

Education

Bachelor’s Degree or equivalent experience

Tools

Salesforce Marketing Cloud

Job description

Responsible for planning and executing triggered lifecycle campaigns (email, SMS, and push notifications) for Crate & Kids. Manages the creative briefing and campaign production process, delivers performance analytics, and optimizes cross-channel performance to drive customer engagement and loyalty.

This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.

A day in the life as an Associate Marketing Manager, Lifecycle Triggers & Personalization...

• Lead the end-to-end campaign workflow - from creative briefing and messaging strategy to development, testing, execution, and scheduled content refreshes (quarterly, bi-annually, and annually) across email, SMS, and push notifications.

• Support Marketing Manager in the evolution of triggered strategy, implementation and maintenance of triggered lifecycle content for Crate & Kids (US and Canada)

• Partner with Technology and Creative teams to set up, test, and render dynamic creative templates and product recommendation modules tailored to key Crate & Kids customer segments (e.g., Baby Registry, Age & Stage, Expecting Parents).

• Track, analyze, and report on weekly and monthly campaign performance; execute A/B test plans to continually optimize engagement, conversions, and lifecycle performance.

• Help maintain cross-channel messaging consistency specifically for Crate & Kids product promotions, Baby Registry triggers, and store/outlet communications

• Collaborate with program managers to launch segmented triggered lifecycle campaigns for Baby Registry, Kids Design Services, Age & Stage triggers, New Parent triggers and others

• Stay up to date on email, SMS, and push notification best practices and research the competitive landscape to identify new opportunities

• Execute Outlet lifecycle communications, including openings, relocations, and ongoing weekly support.

What you'll bring to the table...

• Lifecycle & Digital Channel Expertise: Deep understanding of email, SMS, and mobile push marketing strategy, deliverability standards, and consumer engagement best practices.

• ESP & Technical Proficiency: Hands-on experience with Salesforce Marketing Cloud (SFMC) or major enterprise ESPs, including dynamic content setup and CAN-SPAM/CASL compliance.

• Audience & Segment Awareness: Strong familiarity with parent and family demographics, child growth/milestone lifecycles, and baby registry customer journeys.

• Data & Analytical Mindset: Skilled at interpreting campaign metrics, executing A/B test plans, and converting data insights into performance optimizations.

• Cross-Functional Project Management: Proven ability to manage production workflows with creative and tech teams, balance competing priorities, and deliver projects on schedule.

• Communication & Collaboration: Exceptional interpersonal and written communication skills with a diplomatic, team-oriented approach.

We'd love to hear from you if you have...

• Bachelor's Degree or relevant work experience required

• 3+ years of relevant marketing experience

• Experience managing email/SMS channels/programs

• Experience using ESP tools - Salesforce Marketing Cloud preferred

• Retail experience preferred