Lifecycle Marketing Manager - Email & SMS Growth

Filson; Seattle (WA); On-site; USD 100,000 - 130,000; Full time

Job summary

Filson, a heritage brand, seeks a Lifecycle Marketing Manager to own email and SMS programs end-to-end. You will plan, segment, automate, deploy, test, and report on campaigns that drive engagement and revenue across channels.

The ideal candidate thrives in a fast-paced, collaborative environment, balancing strategic thinking with hands-on execution. Experience with Klaviyo, CRM best practices, and analytics is essential.

Qualifications

• 5–8 years of hands-on email and SMS lifecycle marketing.
• Proven CRM management, preferably Klaviyo.
• Experience delivering measurable ROI through campaigns.

Responsibilities

• Own end-to-end execution of Filson's email and SMS marketing program using Klaviyo, including planning, segmentation, automation, deployment, and optimization.
• Develop and manage email/SMS calendar with Merchandising, Planning, and Marketing teams for launches and promotions.
• Build and optimize lifecycle automations (welcome, cart abandon, browse abandonment, post-purchase, loyalty, replenishment).
• Create and refine customer segmentation strategies for personalized communications.
• Manage subscriber acquisition, list health, deliverability, suppression, and regulatory compliance (CAN-SPAM, TCPA, GDPR).
• Optimize campaign performance via A/B testing of subject lines, messaging, creative, offers, timing, and segmentation.
• Monitor CRM metrics: revenue attribution, conversion, engagement, deliverability, growth, program health.
• Prepare reporting with insights and recommendations to improve outcomes.
• Collaborate with Creative/Content to ensure brand-aligned communications.
• Coordinate with Product/Analytics for tracking and data integrity across CRM platforms.
• Align with Merchandising/Planning on inventory, priorities, and promos.
• Support broader marketing initiatives including asset briefing and paid media coordination.
• Stay current on CRM best practices and lifecycle marketing trends.

Skills

Klaviyo

CRM platforms

Lifecycle marketing

Segmentation

A/B testing

Analytics

Excel

PowerPoint

Cross-functional collaboration

Retail/e-commerce experience

Google Analytics

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Klaviyo (CRM platform)

Google Analytics

Job description

Filson, a heritage brand, seeks a Lifecycle Marketing Manager to own email and SMS programs end-to-end. You will plan, segment, automate, deploy, test, and report on campaigns that drive engagement and revenue across channels.

The ideal candidate thrives in a fast-paced, collaborative environment, balancing strategic thinking with hands-on execution. Experience with Klaviyo, CRM best practices, and analytics is essential.