Lifecycle Marketing Architect

Doist; Seattle (WA); On-site; USD 90,000 - 130,000; Full time

Job summary

Tin Can is seeking a Lifecycle Marketer to own and optimize our email program in Klaviyo, driving engagement, retention, and revenue. You’ll partner with Growth, Brand, and Product to craft personal, timely communications that scale as we grow.

You’ll implement end-to-end campaigns, build lifecycle automations, and continuously test and refine to improve conversions and customer lifetime value across multiple lifecycle stages.

Qualifications

• 4-6+ years in lifecycle, CRM, or retention marketing.
• Hands-on Klaviyo expertise: flows, segmentation, dynamic content, deployment, and reporting.
• Experience with e-commerce platforms and customer journeys across multiple entry points.
• Ability to translate retention strategy into post-activation flows and onboarding sequences.

Responsibilities

• Own end-to-end execution of Tin Can's email program in Klaviyo: planning, segmentation, automation, deployment, optimization.
• Develop and manage email calendar with Growth and Brand for product launches and seasonal campaigns.
• Build and optimize lifecycle automations: welcome series, abandoned cart, post-purchase, loyalty, referrals, and more.
• Create segmentation strategies to deliver personalized communications and improve lifetime value.
• Run A/B tests on subject lines, messaging, creative, offers, and timing.
• Manage subscriber acquisition, list health, deliverability, suppression and CAN-SPAM/GDPR compliance.
• Collaborate with Product to align retention with activation flows and usage signals.
• Deliver regular performance insights and actionable optimization recommendations.

Skills

Lifecycle marketing

Klaviyo

CRM

Email marketing

Tools

Shopify

Job description

Tin Can is seeking a Lifecycle Marketer to own and optimize our email program in Klaviyo, driving engagement, retention, and revenue. You’ll partner with Growth, Brand, and Product to craft personal, timely communications that scale as we grow.

You’ll implement end-to-end campaigns, build lifecycle automations, and continuously test and refine to improve conversions and customer lifetime value across multiple lifecycle stages.