Lifecycle Marketing Manager: Customer Engagement

Vivint Solar, Inc.; Lehi (UT); On-site; USD 75,000 - 100,000; Full time

Job summary

Sunrun seeks a Manager of Customer Marketing to drive nurture and engagement across Email, SMS, and Push. You will partner with Sales, Product, and Business Development to design data-driven journeys that turn homeowners into lifelong energy advocates.

With 4+ years in CRM or loyalty marketing, you will map customer journeys, build automated workflows, and analyze results. Proficiency in Salesforce or Marketo is required, along with a Bachelor’s degree in Marketing or Communications.

Qualifications

• 4+ years of experience in CRM, database marketing, or loyalty marketing.
• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo).
• Excellent interpersonal and presentation skills with cross-functional collaboration.

Responsibilities

• Campaign Architecture & Content Strategy across Email, SMS, and Push Notifications.
• Build automated workflows for all stages of the customer journey from lead to post-install engagement.
• Collaborate with marketing to develop customer-facing content and social strategies.
• Lead lifecycle optimization, segmentation modeling, and analytics to improve activation and revenue.

Skills

CRM marketing

Database marketing

Loyalty marketing

Education

Bachelor's degree in Marketing

Tools

Salesforce

Marketo

Job description

Sunrun seeks a Manager of Customer Marketing to drive nurture and engagement across Email, SMS, and Push. You will partner with Sales, Product, and Business Development to design data-driven journeys that turn homeowners into lifelong energy advocates.

With 4+ years in CRM or loyalty marketing, you will map customer journeys, build automated workflows, and analyze results. Proficiency in Salesforce or Marketo is required, along with a Bachelor’s degree in Marketing or Communications.