Lifecycle Marketing Manager - Credit Card

Gap Inc.; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Lifecycle Marketing Manager to enhance credit card customer engagement across iconic brands. This role involves developing strategies to optimize the cardholder journey, executing multi-channel campaigns, and leveraging data analytics for customer segmentation. The ideal candidate will thrive in a fast-paced environment, demonstrating strong communication skills and a keen analytical mindset. Join a forward-thinking company where your contributions will directly impact customer loyalty and lifetime value.

Qualifications

• 5+ years in customer lifecycle marketing or CRM, preferably in retail or financial services.
• Strong communication and interpersonal skills for effective collaboration.

Responsibilities

• Develop and implement credit card lifecycle marketing strategies for engagement and retention.
• Analyze customer data to identify trends and enhance the cardholder experience.

Skills

Customer Segmentation

Lifecycle Marketing

Campaign Management

Data Analysis

Cross-Functional Collaboration

Job description

About the RoleWe are seeking a dynamic and strategic Lifecycle Marketing Manager (Credit Card) to join our team at Gap, Inc. This role is responsible for developing and executing strategies to enhance credit card customer engagement, cardmember journey, retention, and lifetime value across all four of our iconic brands (Gap, Old Navy, Banana Republic and Athleta). The ideal candidate has strong experience in customer segmentation, lifecycle marketing techniques and campaign execution.What You'll Do

• Card Lifecycle Strategy: Develop and implement comprehensive credit card lifecycle marketing strategies to drive engagement, retention, and loyalty across all brands.

• Optimize the Cardholder Journey: Support customer journey enhancement by refining messaging, targeting, and timing across touch points while maintaining journey maps to identify improvement opportunities.

• Campaign Management: Execute and optimize multi-channel campaigns (email, direct mail, digital, in-app) using customer data and segmentation. Responsibilities include scheduling, creative briefs, managing timelines and deliverables, asset submission, QA, and reporting.

• Customer Segmentation: Utilize data analytics to segment cardholders based on behavior, preferences, and purchase history to tailor marketing efforts effectively.

• Customer Journey Mapping: Create and maintain detailed customer journey maps to identify touch points and opportunities for enhancing the cardholder experience.

• Product & Tier Migration Strategy: Develop and execute strategies to move cardholders to higher card program tiers, increasing engagement and benefits.

• Data Analysis and Reporting: Analyze customer data to identify trends, insights, and opportunities for improvement. Provide regular reports on key performance metrics and campaign effectiveness.

• Cross-Functional Collaboration: Work closely with brand CRM leads and cross-functional teams to leverage customer data, insights and tools for effective lifecycle marketing and campaign execution.

• Marketing Expense Management: Oversee marketing expenses by opening POs, maintaining budget tracking files, and coordinating with the finance team.

• Continuous Improvement: Stay up to date with industry trends, best practices, and emerging technologies to continuously improve lifecycle marketing strategies.

Who You Are

• Minimum of 5 years of experience in customer lifecycle marketing, CRM, or a related role, preferably in the retail or financial services industry.

• Organized, self-motivated, strong communication and interpersonal skills to collaborate effectively and build strong relationships with business partners.

• Ability to thrive in a fast-paced, results-oriented environment, demonstrating strong attention to detail and delivering flawless, accurate execution across multiple simultaneous projects.

• Analytics mindset with problem-solving skill; experienced in using logic and data-driven methods to solve complex challenges and develop effective solutions. Able to extract insights from data and communicate finding concisely to inform and influence decision-making.