Lifecycle Marketing Manager (#b8ac)

NextDeavor; Santa Barbara (CA); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Onsite in Santa Barbara

Collaborative team

Job summary

NextDeavor in Santa Barbara, CA is seeking a Lifecycle Marketing Manager to own email and SMS programs that drive retention and lifetime value. You will map journeys, launch campaigns in Klaviyo, and report results to Marketing and cross-functional partners.

This in-house role is onsite in Santa Barbara. The ideal candidate has 4+ years in lifecycle or retention marketing in DTC or ecommerce, advanced Klaviyo expertise, and a track record of improving subscription performance and customer

Qualifications

• 4+ years of hands-on lifecycle, CRM, retention, or email marketing experience in DTC or ecommerce.
• Advanced Klaviyo expertise including automated journeys, segmentation, testing, deliverability, and troubleshooting.
• Experience owning email and SMS programs from strategy through execution and reporting.
• Demonstrable track record of improving retention, repeat purchase, subscription performance, or customer lifetime value.
• Strong understanding of Shopify customer and order data, ecommerce events, and platform integrations.
• Strong analytical skills and the ability to turn performance data into actionable plans.
• Excellent QA habits across audiences, flow logic, timing, links, rendering, and exclusions.
• Strong writing, messaging, and creative judgment; high ownership and clear communication.

Responsibilities

• Own the email and SMS roadmap from lead capture through onboarding, post-purchase, retention, and reactivation.
• Build, QA, launch, and maintain campaigns and automated flows in Klaviyo.
• Map and improve welcome, abandonment, transactional, post-purchase, subscription onboarding and renewal, churn prevention, replenishment, cross-sell, and win-back journeys.
• Manage triggers, timing, conditional logic, exclusions, dynamic content, and integrations to protect deliverability and list health.
• Maintain a campaign calendar and reliable production process; partner with Content and Creative while owning accuracy and performance of sends.
• Use segmentation, testing, and structured experimentation across audiences, messaging, creative, offers, timing, and flow logic.
• Establish baselines and targets for lifecycle revenue, repeat purchase, subscription retention, churn, and customer lifetime value; maintain dashboards and share weekly performance and recommendations.
• Turn customer interviews, reviews, support themes, and purchase behavior into lifecycle and messaging improvements and improve referral and advocacy journeys.

Skills

Lifecycle marketing

CRM

Klaviyo

Email marketing

SMS marketing

Shopify

Analytics

A/B testing

Communication

Tools

Klaviyo

Shopify

Google Analytics

Job description

Become a Key Player as a Lifecycle Marketing Manager

You will own email and SMS programs that drive subscription retention, repeat purchase, and customer lifetime value for the organization. You will set the roadmap, map customer journeys, launch and optimize programs in Klaviyo, and report results to Marketing and cross-functional partners. This is an in-house role based in Santa Barbara, CA (Onsite).

Here's How You'll Make an Impact on the Team

• Own the email and SMS roadmap from lead capture through onboarding, post-purchase, retention, and reactivation.
• Build, QA, launch, and maintain campaigns and automated flows in Klaviyo.
• Map and improve welcome, abandonment, transactional, post-purchase, subscription onboarding and renewal, churn prevention, replenishment, cross-sell, and win-back journeys.
• Manage triggers, timing, conditional logic, exclusions, dynamic content, and integrations to protect deliverability and list health.
• Maintain a campaign calendar and reliable production process; partner with Content and Creative while owning accuracy and performance of sends.
• Use segmentation, testing, and structured experimentation across audiences, messaging, creative, offers, timing, and flow logic.
• Establish baselines and targets for lifecycle revenue, repeat purchase, subscription retention, churn, and customer lifetime value; maintain dashboards and share weekly performance and recommendations.
• Turn customer interviews, reviews, support themes, and purchase behavior into lifecycle and messaging improvements and improve referral and advocacy journeys.

Here's What You'll Need to Be Successful in This Role

• 4+ years of hands-on lifecycle, CRM, retention, or email marketing experience in DTC or ecommerce.
• Advanced Klaviyo expertise, including automated journeys, segmentation, testing, deliverability, and troubleshooting.
• Experience owning email and SMS programs from strategy through execution and reporting.
• Demonstrable track record of improving retention, repeat purchase, subscription performance, or customer lifetime value.
• Strong understanding of Shopify customer and order data, ecommerce events, and platform integrations.
• Strong analytical skills and the ability to turn performance data into actionable plans.
• Excellent QA habits across audiences, flow logic, timing, links, rendering, and exclusions.
• Strong writing, messaging, and creative judgment; high ownership and clear communication.

Here's What Else Might Help You Out

• Experience with subscription-based DTC businesses and subscription retention/cancellation flows.
• Hands-on Stay.ai experience and Shopify/Klaviyo integration knowledge.
• Experience with health, wellness, or other consumer brands.
• Figma proficiency for journey mapping or email design.
• Experience with customer research, referral, loyalty, or advocacy programs and familiarity with cohort analysis and subscription-retention reporting.