Manager, Lifecycle Marketing, Colorado Avalanche

Ball Arena; Denver (CO); On-site; USD 65,000 - 72,000; Full time

Benefits offered by this job

12 Paid Company Holidays

Health Insurance

Paid Time Off

Life Insurance

Short and Long-term Disability

Health Savings Account

Flexible Spending plans

401K/Employer Match

Job summary

Ball Arena seeks a Lifecycle Marketing Manager for the Colorado Avalanche fan marketing and brand strategy team in Denver. You will map fan journeys, segment audiences, and drive personalized campaigns to grow engagement, retention, and revenue across channels.

You will partner with BI, CRM, Social, and creative teams to deliver targeted programs, manage lists, and guide creative development for fan experiences throughout the lifecycle.

Qualifications

• BS/BA degree in marketing, advertising, journalism, mass communication, or a similar field.
• 4 years’ experience in marketing, advertising, media, etc.
• Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards.
• Experience in sports/entertainment industry and/or third-party agency as a marketing manager, coordinator, or account manager.

Responsibilities

• Fan segmentation and audience insights to identify key groups.
• Fan acquisition and database growth through lifecycle campaigns.
• Reporting and analytics on campaigns and ROI.
• Creative asset development and brand stewardship for campaigns.
• Collaboration with BI, Ticket Sales, Creative Services, Social Media, CRM, and partnerships.
• Mentor and develop junior team members; oversee day-to-day activities.

Skills

Marketing experience

Team leadership

Data-driven marketing

Fan engagement

Education

BS/BA in Marketing or related field

Job description

Job Title:Manager, Lifecycle Marketing, Colorado Avalanche

Department:Avalanche Marketing — Fan Marketing & Brand Strategy

Location:Denver, CO

Reports To:Sr. Director of Marketing, Colorado Avalanche

Employment Type:Full–time–Salaried– Exempt

Supervisor Position:Yes

Posting End Date: 9/16/26

Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK’S Sporting Goods Park, the Paramount Theatre, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), KIMN,KXKL, KKSE (FM/AM), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam.

Nature of Work:
The Lifecycle Marketing Manager is a key member of the Colorado Avalanche Fan Marketing & Brand Strategy team responsible for developing a deep understanding of Avalanche fans through audience segmentation, fan journey mapping, persona optimization, and data-driven marketing strategies. This role partners closely with Business Intelligence, Ticket Sales, Creative Services, CRM, and Social Media teams to identify audience opportunities, grow the fan database, and deliver targeted marketing programs that increase fan engagement, acquisition, retention, and revenue.
This position serves as the bridge between fan insights and marketing execution, leveraging fan data to create audience segments, build targeted lists, develop data collection programs, and guide creative development that delivers personalized fan experiences throughout the fan lifecycle.

Examples of Work Performed:

Fan Segmentation & Audience Insights

• Develop and maintain fan segmentation strategies to identify key audience groups based on demographics, behaviors, purchase history, engagement patterns, and fan affinity
• Utilize fan personas to help inform marketing campaigns, content strategy, ticket sales initiatives, and fan engagement programs

Fan Acquisition & Database Growth

• Lead the development and maintenance of fan journey campaigns across the fan lifecycle, from prospect to loyal fan and ticket purchaser, identifying opportunities for personalized communication throughout the fan journey

• Work closely with Business Intelligence to leverage fan data and create targeted marketing lists that support advertising, ticket sales, fan engagement, and revenue-generating initiatives

• Develop strategies to grow the Avalanche fan database through digital acquisition campaigns, lead-generation initiatives, and fan engagement programs

• Create and execute enter-to-win, sweepstakes, and lead-generation promotions designed to capture fan data and expand audience reach

• Assist with influencer marketing strategy to drive brand exposure, unique content opportunities, and fan engagement

Reporting & Analytics

• Analyze marketing campaign performance, fan behavior, and engagement data to measure effectiveness and ROI
• Develop post-campaign recaps and strategic recommendations based on audience insights and performance metrics to support strategic decision-making

Creative Asset Development & Brand Stewardship

• Serve as the marketing lead for creative requests, including video, graphic design, digital assets, promotional materials, and fan-facing campaign content
• Review campaign creative and messaging to ensure consistency and brand standards across fan segments and marketing channels

Collaboration

• Build strong partnerships with Business Intelligence, Ticket Sales, Creative Services, Social Media, CRM, KSE Media, and Corporate Partnerships to maximize organizational resources and to ensure campaigns align with business goals

Management

• Mentor and develop team members, including Marketing Coordinator, Advertising Specialist, and Intern, fostering a culture of collaboration, innovation, and data-driven decision-making
• Oversee day-to-day activities of staff, including email deployment, advertising execution, fan acquisition strategies, influencer campaigns, and more

Miscellaneous

• Required to work nights and/or weekends in support of Avalanche games, tentpole events, and marketing initiatives as scheduled
• Other duties as assigned

This description is a summary only and highlights the general level of work being performed. It is not intended to be all-inclusive. The duties of this position may change based on business needs. The Company reserves the right to add or remove duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Working Conditions & Physical Demands:

• Lift up to 25 pounds regularly, up to 50 pounds occasionally
• Work in extreme weather conditions occasionally for outdoor events

Qualifications:

• Minimum

• BS/BA degree in marketing, advertising, journalism, mass communication, or a similar field

• 4 years’ experience in marketing, advertising, media, etc.

• Applicants must meet minimum qualifications at the time of hire

• Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards

• Preferred

• Experience working in the sports and entertainment industry and/or third-party agency as a marketing manager, coordinator, or account manager

• Experience: managing and/or mentoring direct reports, driving performance through goal setting, feedback, and professional development.

Competencies/Knowledge, Skills & Abilities:

• Ability to maintain a positive attitude and demonstrate professionalism
• Ability to maintain a high level of confidentiality
• Ability to complete work accurately and in a timely manner
• Ability to work independently & in a group setting and demonstrate good judgment skills
• Ability to communicate effectively orally and in writing
• Possesses excellent interpersonal skills
• Ability to multitask, prioritize, and adapt to changing environments

Compensation: $65,000 – $72,000/ year, salary exempt

Benefits Include:

• 12 Paid Company Holidays
• Health Insurance (Medical, Dental, Vision)
• Paid Time Off (PTO)
• Life Insurance
• Short and Long-term Disability
• Health Savings Account (HSA)
• Flexible Spending plans (FSAs)
• 401K/Employer Match

Applications must be received by: 9/16/26

Equal Employment Opportunity
Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.