Brand Marketing Manager

BCforward; United States; Remote; USD 100,000 - 130,000; Full time

Job summary

An innovative firm is seeking a Brand Marketing Manager V for a remote opportunity. This role involves championing the brand's mission, executing full-funnel campaigns, and collaborating with cross-functional teams. The ideal candidate will have a strong background in brand management, with proven success in developing brand strategies and executing impactful marketing initiatives. You will thrive in a fast-paced environment, driving brand awareness and engagement while analyzing campaign effectiveness. If you are passionate about brand storytelling and eager to make a significant impact, this position is perfect for you.

Qualifications

• 6-8+ years experience in brand management or marketing.
• Proven track record in developing brand strategies.

Responsibilities

• Champion the brand's mission and ensure consistent messaging.
• Execute programs driving brand messaging across channels.

Skills

Brand Management

Brand Strategy Development

Campaign Execution

Analytical Skills

Communication Skills

Project Management

Education

BA/BS degree

Job description

Direct message the job poster from BCforward

We are currently sourcing for Brand Marketing Manager V for an opportunity REMOTE with one of our direct clients.

Role: Brand Marketing Manager V

Location: REMOTE (PST preferred, if in LA area that would be a bonus)

Duration: 6 months

Brand Storytelling:

• Champion the brand's mission, and positioning to drive business growth and brand awareness. Ensure consistent brand voice and tone across all marketing channels
• Support positioning and external messaging for go-to-market execution for feature launches.
• Support Full-Funnel Campaign Planning & Execution:
• Execute programs that drive brand messaging across awareness, consideration and engagement channels, on and off the app.
• Project manage work flows, including timeline management and creative trafficking, to ensure on-time delivery of deliverables and completion of key milestones.
• Measurement and Analysis:
• Aid in the development and tracking of key performance indicators (KPIs) to measure campaign effectiveness and brand health.
• Analyze results and provide actionable insights to optimize future activations and campaigns.
• Cross-Functional Collaboration:
• Partner with internal teams to ensure aligned brand messaging and activation execution.
• Collaborate with internal and external agencies to drive brand initiatives.

MINIMUM QUALIFICATIONS

• BA/BS degree (or equivalent professional experience)
• 6-8+ years experience in brand management or brand marketing
• Proven track record of developing and executing successful brand strategies and full-funnel activations, tests or campaigns.
• Strong understanding of brand positioning, messaging, and storytelling.
• Strong analytical skills, with experience in measurement and analysis of campaign effectiveness.
• Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams.
• Comfortable in a fast-paced environment, strong project management skills and ability to thrive amidst ambiguity

Must-Have Skills

• Proven track record of developing and executing successful brand strategies and full-funnel activations, tests or campaigns.
• Strong understanding of brand positioning, messaging, and storytelling.
• Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams.

Nice-to-have Skills

• End-to-end tech or brand management experience (e.g., CPG brand management experience) and strong understanding of the creative development process.
• Experience marketing a brand to creators/influencers, or working with creators in brand marketing programs
• Passion for sports, entertainment, music and culture
• MBA

Years of Experience: 6-8+ years experience in brand management or brand marketing

Degrees/Certifications Required: BA/BS degree (or equivalent professional experience)

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Information Technology

• Industries

  IT Services and IT Consulting

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