Lifecycle Marketing Manager

ForceBrands; United States; On-site; USD 95,000 - 125,000; Full time

Job summary

A leading company in the retail sector is seeking a Senior Executive Recruiter to enhance their subscription program. The ideal candidate will have extensive experience in subscription-based ecommerce and a proven track record in customer retention strategies. This role involves driving subscriber acquisition and optimizing the overall subscriber journey through innovative marketing techniques. Join a dynamic team that values creativity and analytical skills to elevate the brand's subscription offerings.

Qualifications

• 5+ years in marketing, with at least 3 years in subscription-based ecommerce.
• Strong analytical skills with experience using tools like Google Analytics and Shopify Analytics.

Responsibilities

• Create and execute multi-channel marketing campaigns to attract new subscribers.
• Analyze subscriber behavior and campaign performance to inform strategies.
• Collaborate with the creative team to develop compelling content.

Skills

Marketing

Subscriber Acquisition

Retention Strategies

Analytical Skills

Project Management

Storytelling

Tools

Google Analytics

Shopify Analytics

Klaviyo

Postscript

Recharge

Job description

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This range is provided by ForceBrands. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$95,000.00/yr - $125,000.00/yr

Direct message the job poster from ForceBrands

Senior Executive Recruiter at ForceBrands

*THIS IS NOT A JOB WITH FORCEBRANDS!*

*Must have experience managing a subscription program*

The Role

The role will drive the acquisition, engagement, and retention of subscribers to the brand’s subscription program. This position requires a marketer with deep expertise in subscription-based ecommerce, familiarity with key platforms (Klaviyo, Postscript, Recharge, Shopify), and a proven track record of increasing customer lifetime value (LTV). The role involves working with cross-functional teams to optimize the subscriber journey.

Responsibilities

• Create and execute multi-channel marketing campaigns to attract new subscribers via email, SMS, paid ads, social media, and more.
• Develop personalized customer journeys using Klaviyo and Postscript to increase retention and LTV, while reducing churn.
• Utilize Recharge to enhance the subscription experience, including flexible billing, product customization, and upsell opportunities; continuously test and refine the program for satisfaction and revenue.
• Own and optimize the Shopify storefront for a seamless user experience from landing pages to checkout.
• Analyze subscriber behavior, campaign performance, and key metrics to inform strategies.
• Collaborate with the creative team to develop compelling content and messaging.
• Stay ahead of subscription marketing trends and emerging tools to keep the program competitive and innovative.

Qualifications

• 5+ years in marketing, with at least 3 years focused on subscription-based ecommerce.
• Expertise in subscriber acquisition tactics such as paid ads, referral programs, and influencer partnerships.
• Strong in retention strategies, including personalized email/SMS flows, churn prevention, and more.
• Strong analytical skills with experience using tools like Google Analytics and Shopify Analytics.
• Excellent project management skills.
• Creative mindset with a passion for storytelling.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Advertising

Industries

• Retail, Apparel and Fashion, and Consumer Services

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