Lifecycle Marketing Manager

Unchained Capital; Austin (TX); Remote; USD 80,000 - 100,000; Full time

Job summary

A leading company in bitcoin financial services is seeking a Lifecycle Marketing Manager to enhance customer engagement through innovative marketing strategies. This role focuses on email and social media, requiring strong analytical skills and creative messaging. The ideal candidate has experience in content marketing and a solid understanding of bitcoin. The position offers remote work flexibility and comprehensive benefits.

Benefits

Company paid medical, dental, and vision coverage

401k with employer match

Employee stock options

Unlimited PTO

Remote work flexibility

Qualifications

• 3+ years of content marketing experience focused on email and social media.
• Strong analytical skills to improve campaign effectiveness.

Responsibilities

• Develop and optimize lifecycle marketing strategies across email and social media.
• Analyze performance data to refine messaging and channel mix.

Skills

Content Marketing

Email Marketing

Social Media Management

Data Analysis

Project Management

Creative Thinking

Tools

HubSpot

Mailchimp

AI Tools

Job description

Unchained offers a suite of bitcoin financial services built on top of a unique collaborative custody model. These include : buying and selling bitcoin directly to and from cold storage, bitcoin retirement accounts, bitcoin-backed loans, concierge services to educate clients on best security practices, and cold storage solutions for institutions and other businesses.

POSITION OVERVIEW

Unchained is seeking a Lifecycle Marketing Manager to lead the strategy and execution of designing, executing, and optimizing customer journeys that support Unchained's mission of empowering bitcoin holders through self-custody and long-term financial services.

This role centers on email and social strategy, with a strong emphasis on segmentation, automation, and personalized messaging across the user lifecycle. From first impressions on social media to product onboarding and long-term engagement, this role connects the dots across platforms and touchpoints to guide prospects through the funnel.

We're looking for someone who blends creative messaging with data-driven rigor to turn interest into action-and customers into advocates.

WHAT YOU'LL DO

• Develop and optimize lifecycle marketing strategies that guide prospects from first impression to long-term engagement, with a focus on email, CRM, and content touchpoints.
• Own and evolve email marketing programs, creating targeted, sequenced campaigns that nurture leads, accelerate onboarding, and increase customer lifetime value.
• Leverage content as a key tool for lifecycle success-collaborating on or writing educational, product-focused, and value-driven assets that deepen trust and engagement at every stage of the customer journey.
• Analyze performance across email, social media, and CRM initiatives, using data to refine segmentation, messaging, and channel mix to maximize impact.
• Manage social media strategies (LinkedIn, X / Twitter, etc.) that spark top-of-funnel interest and connect to deeper lifecycle flows, ensuring a cohesive, premium brand experience.
• Work cross-functionally with Product, Sales, and Client Services teams to ensure messaging is relevant, timely, and aligned with the evolving customer experience.
• Support content distribution and amplification strategies across email, social, partner, and owned channels-ensuring content reaches the right audience at the right moment.
• Work with creative contributors (freelancers, agencies, internal teams) to ensure timely production of high-quality, on-brand content.
• Stay informed on lifecycle marketing, CRM tools, and content trends to bring fresh, high-leverage ideas to Unchained's marketing engine.

WHO YOU ARE

• You have 3+ years of content marketing experience, with a focus on email marketing and social media management for premium or aspirational brands.
• You have an understanding of bitcoin terminology, bitcoin private keys, and multisig as a security model
• You have a proven track record in creating and managing successful email campaigns, with a strong understanding of segmentation, customer journeys, and lifecycle marketing.
• You are able to grow and maintain highly engaged social media communities, elevating brand perception through strategic content.
• You are familiar with marketing automation tools, email marketing platforms (e.g., HubSpot, Mailchimp), and social media management software.
• You are familiar with AI tools (e.g., Midjourney, ChatGPT) and how to leverage them to increase performance and quality of output.
• You have strong analytical skills with experience leveraging data and insights to improve campaign effectiveness and content strategy.
• You have an understanding of SEO fundamentals and content optimization techniques.
• You have excellent project management skills, capable of handling multiple projects and deadlines simultaneously.
• You are a creative thinker with strong writing, editing, and storytelling skills that resonate with sophisticated audiences.
• You live in the United States.

Even Better

• You have built and optimized automated email nurture sequences that led to multi-product adoption or deeper user engagement.
• You have written high-performing lifecycle content across onboarding, education, upsell, or re-engagement flows.
• You have launched social content that tied directly into broader funnel strategies and lifecycle campaigns.
• You have worked with RevOps or data teams to define segments and personalize user journeys.
• You have used HubSpot, Braze, or similar tools for campaign building, reporting, and automation.
• You have experience working in the Bitcoin or financial services space.

WHAT WE OFFER :

• Company paid medical, dental, and vision coverage
• 401k with employer match
• Employee stock options
• Unlimited PTO
• Remote work flexibility

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