Lifecycle Marketing Manager

Experis Technology Group; Santa Monica (CA); Ibrido; USD 120.000 - 150.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical Plan

Dental Plan

Vision Plan

Health Savings Account

Health Flexible Spending Account

401(k) with match

Weekly Pay

Descrizione del lavoro

Experis Technology Group client is seeking a Lifecycle Marketing Manager to lead evergreen player journeys and cross-functional collaboration in a hybrid setup based in Santa Monica, CA.

You will shape Braze-driven campaigns, coordinate across teams, and drive onboarding, engagement, monetization, retention, and winback initiatives while maintaining high-quality messaging.

Competenze

• Strong lifecycle marketing experience with evergreen journeys and start/stop/continue optimization.
• Practical Braze expertise including Canvas journeys, segments, triggers, personalization, and testing before launch.
• Excellent project management with timelines, dependencies, stakeholder feedback, and approvals.
• Excellent copywriting with ability to adapt messaging across audiences and channels.
• Deep Call of Duty knowledge to translate franchise familiarity into player messaging.

Mansioni

• Evaluate current lifecycle program and identify opportunities to improve evergreen journeys.
• Build and implement a refreshed evergreen ecosystem with a practical onboarding, engagement, monetization, retention and winback plan.
• Drive lifecycle campaigns from brief through deployment with clear briefs and stakeholder buy-in.
• QA copy, links, assets, audience targeting, personalization, journey logic, and send timing before launch.
• Collaborate with product, studios, and technical partners to ensure lifecycle plans align with game experience.

Conoscenze

Lifecycle marketing

Braze Canvas journeys

Audience segmentation

Copywriting

Project management

Strumenti

Braze

Liquid logic

Descrizione del lavoro

Our client, a leading interactive entertainment publisher, is seeking a Lifecycle Marketing Manager to join their team. As a Lifecycle Marketing Manager, you will be part of the Marketing department supporting the Lifecycle Marketing team. The ideal candidate will have strong lifecycle marketing experience, practical Braze expertise, and the ability to drive clear start/stop/continue recommendations while partnering cross-functionally to deliver high-quality evergreen player journeys.

Job Title: Lifecycle Marketing Manager

Location: Hybrid work from home / Santa Monica Pen Factory offices

What's the Job?

Evaluate the current lifecycle program by deep-diving into evergreen player journeys, audience strategies, messaging, channel mix, and performance learnings to pinpoint what’s working, what’s underperforming, and where gaps exist. Build and implement a refreshed evergreen ecosystem by translating program insights into clear start/stop/continue recommendations and a practical plan for onboarding, engagement, monetization, retention, and winback journeys. Drive lifecycle campaigns from brief through deployment by building campaign plans and timelines, writing detailed briefs (including copywriting) for creative and technical partners, and securing stakeholder buy-in and approvals.

Guide technical execution in Braze by shaping audience segmentation, entry criteria, triggers, personalization, Liquid logic, and journey design—then collaborating with partners to resolve build and data issues ahead of launch. Own the details before deployment by QA’ing copy, links, assets, audience targeting, personalization, journey logic, and send timing, while applying email deliverability best practices and confirming readiness to launch.

What's Needed?

Strong lifecycle marketing experience, including evaluating lifecycle programs, identifying start/stop/continue opportunities, and delivering programs from brief through deployment with strong executional ownership. Practical Braze expertise, including building Canvas journeys, configuring segments and triggers, applying personalization and Liquid logic, and testing campaign behavior before launch. Strong project management and attention to detail, with the ability to manage timelines, dependencies, stakeholders, feedback cycles, approvals, and competing deadlines. Excellent copywriting skills, with the ability to write compelling lifecycle copy and adapt messaging across audiences, channels, and player motivations. Deep Call of Duty knowledge to translate franchise familiarity (modes, progression systems, seasonal content, and community context) into credible player messaging.

What's in it for me?

Lead a focused 6-month lifecycle marketing project for Call of Duty by assessing the current program and launching a refreshed suite of evergreen player journeys. Build a measurement framework with Analytics to define key metrics, reporting approach, and evaluation criteria—then document a scorecard-style methodology for ongoing optimization. Partner closely with Product and Studios to ensure lifecycle programs feel like a natural extension of the game experience. Turn near‑term learnings into a roadmap the team can use beyond the contract window. Work in a hybrid environment at the Pen Factory office while collaborating with creative, marketing, product, and technical partners.

Upon completion of waiting period consultants are eligible for:

• Medical and Prescription Drug Plans
• Dental Plan
• Vision Plan
• Health Savings Account
• Health Flexible Spending Account
• Dependent Care Flexible Spending Account
• Supplemental Life Insurance
• Short Term and Long Term Disability Insurance
• Business Travel Insurance
• 401(k), Plus Match
• Weekly Pay