Lifecycle Marketing Manager

The Bowerman Group; New York (NY); On-site; USD 85,000 - 100,000; Full time

Job summary

A leading company in the luxury retail sector is seeking a Lifecycle Marketing Manager to enhance customer engagement and retention strategies. This full-time role is based in Midtown Manhattan, requiring a blend of analytical skills and marketing expertise. The ideal candidate will have experience in luxury DTC brands and proficiency in CRM tools. Join a positive culture that fosters growth and innovation while enjoying comprehensive benefits.

Benefits

Comprehensive benefits including medical, dental, vision, and 401k

PTO and corporate holidays

2 days’ work from home

Qualifications

• 3-5 years of experience in lifecycle, retention, or CRM marketing for a luxury DTC brand.

Responsibilities

• Own & scale lifecycle, retention, and customer engagement marketing.
• Optimize website & conversion with A/B testing and personalization.
• Track customer-related analytics to improve results.

Skills

Lifecycle Marketing

Customer Engagement

A/B Testing

CRM Best Practices

Tools

Klaviyo

Attentive

Postscript

Job description

Direct message the job poster from The Bowerman Group

Manager of Business Development | Premium & Luxury Brands | Retail

Lifecycle Marketing Manager

Location: Midtown Manhattan

Lifecycle Marketing Manager

• Own & scale lifecycle, retention, and customer engagement marketing, all with a luxury lens.
• Optimize website & conversion with A/B testing, personalization.
• Track all customer-related analytics, leveraging findings to improve results.
• Require 3-5 years of experience in lifecycle, retention, or CRM marketing for a luxury DTC brand.
• Proficiency in email & SMS platforms (Klaviyo, Attentive, Postscript) and CRM best practices.

Company information

• Join the leading marketplace for purpose-driven high-value access & items.
• Full-time position, with 3 days in our Midtown Manhattan office.

Leadership & Culture

• Report to the Vice President of Marketing.
• Enjoy a positive company culture that encourages career growth, welcomes ideas & innovations.
• Work autonomously within a collaborative environment.

Benefits and appreciation

• Comprehensive benefits including medical, dental, vision, and 401k.
• PTO, corporate holidays, and 2 days’ work from home.

Minimum base salary: $85K plus bonus.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Philanthropic Fundraising Services and Retail Luxury Goods & Jewelry