Lifecycle Marketing Manager

Maven Clinic; New York (NY); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Maven Clinic seeks a Lifecycle Marketing Manager to enhance customer engagement through strategic multichannel campaigns. The role involves optimizing customer journeys, executing targeted upsell campaigns, and collaborating with cross-functional teams to drive marketing success. Ideal candidates have a strong background in demand generation, excellent communication skills, and a passion for data-driven marketing.

Benefits

Employer-covered health, dental, and insurance

16 weeks paid parental leave

Annual professional development stipend

401K matching with immediate vesting

Qualifications

• 4-6+ years in demand generation or growth marketing.
• Strong understanding of digital marketing channels.

Responsibilities

• Develop multichannel strategies for customer engagement.
• Lead planning and execution of campaigns across channels.

Skills

Collaboration

Copywriting

Innovation

Education

Bachelor's Degree

Tools

HubSpot

Salesforce

Marketo

Job description

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com.

An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024)
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

Maven is looking for a strategic and results-oriented Lifecycle Marketing Manager to develop multichannel strategies and execution for engaging prospects, and growing our relationship with our customers. You’ll leverage data to uncover opportunities within our existing database, build lifecycle journeys that drive opportunities, and develop upsell and cross-sell campaigns that maximize customer value.

This role is ideal for a marketer who is equal parts strategic thinker and data-driven executor, with a passion for creating impact through personalized, timely communication. You’ll work closely with cross-functional teams, including content, product marketing, sales, account based marketing, design, events, and marketing ops.

As aLifecycle Marketing Manager at Maven, you will:

Own and Optimize the Full Customer Lifecycle:

• Propose and develop a comprehensive multi-channel strategy to drive further engagement with engaged accounts and deliver marketing qualified accounts to sales
• Evaluate white space in customer base and develop targeted upsell campaigns to drive value within customers
• Partner with product marketing, sales, and customer success teams to ensure alignment across the buyer's journey and develop go-to-market strategies that effectively address our target market's needs.
• Utilize data-driven insights to continuously optimize tactics, ensuring maximum ROI and efficiency.

Execute Campaigns

• Lead the planning, development, and execution of stage based campaigns across multiple distribution channels, including email and paid advertising.
• Oversee end-to-end campaign execution, from strategy to creative development, through deployment and post-campaign analysis.
• Work with the content team to develop relevant, engaging materials that speak to various stages of the funnel and resonate through deployment and post-campaign analysis.

Unlock value in our database:

• Partner with RevOps and Sales to do a white space analysis of our CRM data and identify expansion opportunities
• Segment the customer base, and identify whitespace and expansion opportunities.
• Leverage automation and personalization: Use tools like HubSpot, Salesforce, or Marketo to create scalable, high-impact campaigns tailored to employer profiles.

Analytics & Reporting

• Track, analyze, and report on campaign performance, providing insights to the marketing team and recommend adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI.
• Forecast results and track progress against KPIs and revenue goals.

We’re looking for you to bring:

• Focus on pipeline and revenue targets: Consistently meet or exceed quarterly and annual pipeline and revenue goals through successful upsell/cross-sell campaigns that drive high-quality leads, marketing qualified accounts, and quality pipeline.
• Copywriting and communication: Effectively communicate with ICP across channels and iterate on messaging as more data
• Collaboration: Work closely with Marketing, Sales, Customer Success to align messaging, timing, and campaign strategy.
• Innovation: Evaluate new tools and strategies to more efficiently and effectively reach our ICP
• Elevate Brand Presence: Contribute to a strong brand presence through effective campaigns that increase awareness, market positioning, and engagement within target audiences.
• Experience: 4-6+ years in demand generation or growth marketing with a demonstrated ability to drive engagement and revenue.
• Marketing Expertise: Strong understanding of digital marketing channels, including email and paid advertising, and content marketing.
• Technical Skills: Analytical mindset with strong quantitative and analytical skills to guide strategic decisions. Hands-on experience with marketing automation, CRM systems, and data segmentation.
• Industry Knowledge: Experience in B2B, Healthcare, SaaS, or technology industries is a plus.

Benefits That Work For You

Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits:

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g [e-mail]). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: [e-mail] . For general and additional inquiries, please contact us [e-mail] .

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