Lifecycle Marketing Manager

Artsy, Inc; New York (NY); Hybrid; USD 75,000 - 90,000; Full time

Job summary

Artsy, Inc. is seeking a Lifecycle Marketing Manager to enhance user engagement and retention through personalized campaigns. This hybrid role combines creativity and data to drive marketing strategies across platforms. Ideal candidates have experience in email marketing and are eager to grow within a dynamic team. Join us to make a significant impact!

Benefits

Flexible time off

Comprehensive healthcare benefits

Professional development opportunities

Employee Assistance Program

Qualifications

• Hands-on experience in CRM, growth, or email marketing.
• Familiar with tools like Braze or Iterable.
• Curiosity about user behavior.

Responsibilities

• Build and send email and push notification campaigns.
• Set up automated user journeys triggered by user behavior.
• Support performance analysis and reporting.

Skills

Email Marketing

User Engagement

Data Analysis

Campaign Management

Segmentation

Tools

Braze

Iterable

Job description

The Lifecycle Marketing Manager will be responsible for operating our email and push notification programs-delivering the right message to the right user at the right time. This role is critical to scaling personalized, impactful communication that deepens user engagement and drives revenue. You'll be solving for how to keep our diverse collector base informed, inspired, and coming back. You'll have the opportunity to immediately make an impact by deploying campaigns via Braze, while also shaping long-term customer journeys. This is a high-impact role with room to grow : we're looking for someone who's eager to learn, quick to take initiative, and excited to build a deep understanding of our users. You'll help us scale our communications while gaining exposure to cross-functional strategy, analytics, and experimentation.

You'll be part of the Growth & Lifecycle Marketing team at Artsy, which is focused on increasing user engagement, retention, and revenue through experimentation, segmentation, and full-funnel strategy. This team operates with speed, creativity, and data-informed decision making. Reporting to the Associate Director, Growth & Lifecycle Marketing, you will work closely with Brand, Content, and Product teams to ensure a cohesive and effective approach to Lifecycle Marketing across the user journey.

This is a full time hybrid role, with office attendance required 2 days / week. This role is based in our NYC office.

What You'll Do at Artsy :

• Build and send email and push notification campaigns in Braze.
• Help set up and QA automated user journeys triggered by behavior or milestones.
• Support performance analysis and reporting to improve campaign effectiveness.
• Collaborate with design, content, and marketing teams to ensure messages are on-brand and timely.
• Conduct user research and competitive audits to inform new lifecycle ideas.
• Manage calendars and documentation to keep campaigns running smoothly.

This role is a fit for you if :

• You're in the earlier stages of your marketing career and bring hands-on experience-perhaps in CRM, growth, or email marketing-and are eager to grow your lifecycle marketing expertise.
• You're familiar with tools like Braze, Iterable, or another customer messaging platform-or excited to learn quickly.
• You're curious about user behavior and want to understand what makes people click, convert, and come back.
• You're organized, detail-oriented, and love checking things off a list.
• You take feedback well and are excited to grow into a more strategic contributor.
• Experience working in a two-sided marketplace, luxury, eCommerce, or startup environment-but we're open to diverse backgrounds if you bring a strong grasp of customer engagement and lifecycle marketing principles.
• You are currently authorized to live and work in NYC
• This role will be based in NYC

This role is unlikely to be a good match if you....

• Struggle to work independently and make fast decisions in a fast-paced environment.
• Prefer to work on one large campaign at a time rather than juggling multiple initiatives.

What success looks like in your first 3-6 months :

By Month 3 :

• Send our recurring email and push notifications each week
• Launch at least 2 improvements (email or push) in Braze.
• Build strong partnerships with Brand, Content, and Product.

By Month 6 :

• Lead one larger Lifecycle Marketing project

We know no one is a perfect match on paper, so if you're passionate about this role, please apply! We're excited to learn how your skills, experiences, and insights could make a difference.

Please Note : We can only accept applications from those eligible to live and work in New York. We are unable to sponsor visas for this position. This is a hybrid role with office attendance required 2 days / week.

How we will Evaluate your Skills :

Our standard interview process looks like :

1) Talent Acquisition Interview

4) Team Interview

Finalists will have the opportunity to visit our NYC office and meet the team in person. If you are selected to interview for the Lifecycle Marketing Manager position, we will share a detailed guide on what you can expect from our hiring process and how to prepare for each stage.

What We Offer :

• Opportunity to reimagine the art industry while working with a talented, diverse, international team.
• Competitive salary and equity
• Flexible time off : our culture of trust and empowerment allows employees to take the time they need away from work while still excelling in their roles
• We are a global hybrid team : most employees work from our NYC, London, or Berlin offices 2-3 days per week. (In-person expectations vary by role)
• Comprehensive healthcare & benefit options, including : medical, dental, parental leave, short- and long-term disability, Employee Assistance Program featuring free mental health support, 401k, commuter benefits, flexible spending accounts (FSA), health savings accounts (HSA), financial wellness support & resources, and more
• Professional development, including : mentoring, lunch & learns, regular training, 1 : 1 management, and an open feedback culture
• Engaging opportunities and internal programming globally, to foster new relationships and build upon our collaborative community. Including : happy hours, holiday parties, global "All Hands" meetings, "Artsy Salon" (a yearly exhibition of our team's creativity), attendance to art world events, and more

The salary range for this role is $75,000-$90,000 annually. Artsy is committed to equitable compensation practices, and your offer will depend on the relevant experience and skillset you bring to the team.

All compensation packages include meaningful Artsy equity and competitive health benefits. Please see our "What We Offer" above for more detail, or speak to our Talent Acquisition Team to learn more!

Please note that we do not accept applications sent by email. You should submit your application directly through our careers website!

Artsy Values

Artsy has five core values that will inform your experience at Artsy.

For the Love of Art : We have relentless curiosity, empathy, and passion for collectors, artists, and the art market. We are here to make the art world more fair and welcoming.

Own Our Outcomes : We are all individual owners of Artsy's shared success. We are resourceful and resilient, and to get the job done, we each take responsibility for our outcomes.

Lead with Openness : We trust in our teammates. We seek diverse perspectives, communicate authentically, and act with integrity. A more open art world starts with us.

Transform Together : Our mission asks us to challenge the status quo. We embrace feedback, learning, and change so that we can transform our industry, our company, and ourselves.

Impact Over Perfection : Using both art and science, we debate and decide swiftly and iterate on our plans as we learn. To make the biggest impact, we prioritize speed and clarity of action over perfection.

Artsy is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.

Create a job alert for this search