Lifecycle Marketing Manager

Mesa; New York (NY); On-site; USD 85,000 - 125,000; Full time

Job summary

Mesa seeks a Lifecycle Marketing Manager to lead campaign execution across its customer journey. This hands-on role includes managing marketing campaigns from concept to execution, collaborating with product and engineering teams, and optimizing customer engagement strategies. Ideal for those who thrive in dynamic environments, it offers competitive compensation and strong benefits.

Benefits

Competitive compensation, including equity

Best in class health, dental, and vision insurance

401(k) plan

Unlimited vacation policy

Qualifications

• 3-5 years of experience in lifecycle marketing, CRM, or product marketing (B2C).
• Strong hands-on experience building campaigns in marketing automation tools.
• Analytical mindset with experience in monitoring and reporting on campaign performance.

Responsibilities

• Plan, build, QA, and launch lifecycle campaigns across key channels.
• Own end-to-end campaign execution: writing copy, routing for reviews, coordinating design assets.
• Support audience segmentation and targeting strategies to deliver relevant messages.

Skills

Lifecycle marketing

CRM

Campaign performance monitoring

Copywriting

Social media management

Tools

Braze

Iterable

Job description

Mesa is on a mission to make homeownership more affordable and rewarding. Led by a world-class team of repeat founders and fintech operators from Uber, Amex, Robinhood, Capital One, Bilt Rewards, Cash App, Square, Zillow, LendingTree, and Spotify, they are creating the homeowner membership category. Their platform gives real value back to consumers for the $6T in annual homeownership spend.Homeowner membership offers exclusive benefits and rewards across mortgage originations, mortgage payments, warranty, insurance, HELOC, and more. Mesa is bringing credit card style membership to every financial product for your home.

The Role

We're seeking a Lifecycle Marketing Manager to lead campaign execution across the customer journey for Mesa Members. From onboarding to retention, you'll manage the development of campaigns- including copywriting, legal reviews, asset coordination, and delivery across email, SMS, push, and social. You'll work closely with product, engineering, compliance, and design to deliver seamless and engaging campaigns. You'll also help manage the social media content calendar and post regularly on our own social platforms.

This is a hands-on role in a fast-paced, collaborative environment, ideal for someone who thrives in startups and wants to make a direct impact.

How you'll make an impact :

• Plan, build, QA, and launch lifecycle campaigns for Mortgage and Credit Card Distribution Partners across key channels (including email, push, SMS, in app) using a marketing automation platform (Braze or Iterable preferred)
• Own end-to-end campaign execution : writing copy, routing for legal and compliance reviews, coordinating design assets, and scheduling or triggering deployment
• Partner with product & engineering teams to align campaign triggers with key user events and product behaviors
• Ensure campaigns are personalized, timely, and aligned with customer lifecycle stages.
• Support audience segmentation and targeting strategies to deliver relevant messages to key user groups
• Monitor performance metrics (open rates, CTRs, conversions, unsubscribes) and compile post-campaign reports with clear takeaways and next steps

Requirements :

• 3-5 years of experience in lifecycle marketing, CRM, or product marketing (B2C)
• Strong hands-on experience building campaigns in marketing automation tools such as Braze or Iterable
• Prior experience in a fast-paced startup environment, with the ability to manage shifting priorities and tight timelines
• Comfortable owning full campaign workflows - from concept and copy to approvals and deployment
• Skilled at working cross-functionally with Product, Engineering, Design, and Compliance teams
• Familiar with data requirements needed to trigger and personalize automated customer journeys
• Analytical mindset with experience monitoring and reporting on campaign performance
• Strong written communication skills with attention to detail and brand voice

Nice to have :

• Experience managing and posting on social media for a brand
• Prior experience in the mortgage and / or credit card industry

Benefits :

• Competitive compensation, including meaningful equity
• Best in class health, dental, and vision insurance
• 401(k) plan
• Unlimited vacation policy

Location : NYC or Boston, MA Preferred

To Apply : Principals only. But seriously, no recruiters.

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