CRM and Life Cycle Marketing Manager

DeWinter Group; Mountain View (CA); Remote; USD 80,000 - 120,000; Full time

Job summary

A leading company is seeking a CRM And Lifecycle Marketing Manager to drive engagement and retention strategies. This remote role involves managing complex CRM campaigns, collaborating with cross-functional teams, and ensuring compliance with regulations. Ideal candidates will have a strong background in CRM, excellent communication skills, and a strategic mindset.

Qualifications

• 3+ years of CRM experience including email, push, and SMS.
• Experience with enterprise level CRM platforms.
• Exceptional written and verbal communication skills.

Responsibilities

• Understand key drivers in campaign workflow to achieve engagement goals.
• Build, execute, and monitor ad-hoc campaigns across email and push.
• Engage with Legal to ensure CRM efforts comply with regulations.

Skills

CRM experience

Email marketing

Push notifications

A/B testing

Cross-functional collaboration

Attention to detail

Strategic thinking

Tools

Salesforce Marketing Cloud

Iterable

Braze

Job description

Job ID#:36810
Title: CRM And Lifecycle Marketing Manager
Duration: 6 months
Start Date: 6/16

Location: Remote

W2/C2C: W2 Only

Job Description:
Strategy:

• Understand key drivers in campaign workflow to achieve ambitious engagement, retention, and reactivation goals
• Identify gaps in current workflow and devise actionable plan to improve it
• Maintain line of sight across key lifecycle pillars (onboarding/engagement) and bubble up insights on what is working vs. what is not

Execution:

• Prioritize efforts across multiple countries and stakeholders
• Build, execute, and monitor ad-hoc campaigns and customer journeys across email and push
• Ensure all comms are translated and deliver the best customer experience

Innovation:

• Focus on efficiency and automation in order to prevent manual or redundant effort in the various countries
• Define an op and support model to support additional countries

Measurement:

• Work with Strategy, Management, and Foundations team to ensure we develop a set of reporting metrics that we can share with a high degree of confidence given the lack of statistical power for International, and can be produced as we won't have capacity to manually calculate metrics for each county

Legal:

• Routinely engage with Legal and ensure all CRM efforts are approved as regulations vary country by country

Stay Informed on Industry Trends:

• Stay up-to-date with industry trends, competitor activities, and emerging opportunities in CRM and Lifecycle Marketing
• Sharing knowledge on industry trends, competitor activity, innovations and opportunities
• Recommend and implement best practices to stay competitive in the market

Requirements:

• 3+ years of CRM experience including email, push and in app notifications, and SMS
• Experience managing CRM program intake and workflow management
• Experience building and executing complex CRM campaigns with multiple cross-functional stakeholders (e.g., Product Managers and Product Marketing Managers)
• Experience with enterprise level CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, etc.)
• Solid understanding of basic HTML for email, email best practices & industry standards
• Comfortable setting up & executing experiments (A/B, MV) to track business impact, analyzing the data and extracting key insights
• Exceptional written and verbal communication skills
• Meticulous attention to detail and the ability to work towards tight deadlines
• Strategic thinker that is able to synthesize and prioritize inputs from various perspectives to create an actionable plan
• Skilled at working cross-functionally and cross-culturally, a self-starter and a quick

DeWinter Group and Maris Consultingis an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We post pay scales which are based on our client pay ranges. DeWinter, Maris, and our clients have the right to modify the requirements of the role which can impact the pay ranges posted.