Lifecycle Marketing Manager

The Bowerman Group; New York (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

A leading luxury marketing company is seeking a lifecycle and retention marketing specialist. The role involves scaling customer engagement strategies while optimizing website performance and tracking analytics. Ideal candidates will have 3-5 years of relevant experience, particularly in DTC luxury markets, and proficiency in leading marketing platforms. This position offers an autonomous yet collaborative work environment in Midtown Manhattan, with full benefits including a minimum base salary of $85K.

Benefits

Full benefits including medical, dental, vision, and 401k

PTO and corporate holidays

2 days' work from home per week

Qualifications

• 3-5 years of experience in lifecycle, retention, or CRM marketing for luxury DTC.
• Proficiency in email & SMS marketing platforms.

Responsibilities

• Own & scale lifecycle, retention, and customer engagement marketing.
• Optimize website & conversion with A/B testing and personalization.
• Track customer-related analytics to improve results.

Skills

Lifecycle marketing

Retention marketing

CRM best practices

A/B testing

Customer engagement

Tools

Klaviyo

Attentive

Postscript

Job description

• Own & scale lifecycle, retention, and customer engagement marketing, all with a luxury lens.
• Optimize website & conversion with a / b testing, personalization.
• Track all customer-related analytics, leveraging findings to improve results.
• 3-5 years of experience in lifecycle, retention, or CRM marketing for a luxury DTC.
• Proficiency in email & SMS platforms (Klayviyo, Attentive, Postscript) and CRM best practices.

Company information

• Join the leading marketplace for purpose-driven high-value access & items
• Full-time, 3 days in our Midtown Manhattan office

Leadership & Culture

• Report to the Vice President of Marketing
• A positive company culture that encourages career growth, welcomes ideas & innovations
• Autonomy within a collaborative environment.

Benefits and appreciation

• Full slate of benefits including medical, dental, vision, and 401k
• PTO, corporate holidays, 2 days’ work from home

Minimum Base Salary to $85K plus bonus

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