Lifecycle Marketing Manager

Recognition Media; New York (NY); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Health care plan

401(k) plan

TransitChek/Commuter

Life insurance

Paid time off

Job summary

Recognition Media in New York City is seeking a Lifecycle Marketing Manager to own and optimize our email programs across award brands. You will lead a small team, build automation, and drive growth through data-driven campaigns.

This hybrid, full-time role reports to the Senior Director of Lifecycle Marketing and offers a generous bonus, comprehensive benefits, and opportunities to shape a fast-moving marketing tech stack.

Qualifications

• 3+ years of lifecycle marketing experience.
• Strong understanding of modern marketing automation platforms (Customer.io a plus).
• Track record of using tooling, including AI, to optimize workflows.
• Demonstrated project management skills with Asana, Airtable, etc.
• Able to collaborate with stakeholders at all levels.
• Ability to translate data and insights into actionable recommendations.

Responsibilities

• Own the overall email operations flow and implement automations.
• Manage and coach a two-person email development team.
• Ensure emails follow best practices and deliverability standards.
• Lead weekly reviews of campaign performance and insights.
• Map user journeys and specify automation requirements.
• Collaborate with Production to create email graphics and assets.

Skills

Lifecycle marketing

Email campaigns

Data-driven decision making

Project management

Tools

Customer.io

Asana

Airtable

AI tooling

Job description

We are a creative and Internet industry recognition company. Our organization owns and operates the industry’s leading awards programs, including The Webby Awards – the Internet industry’s most coveted prize, in addition to The Anthem Awards, The Telly Awards and more. Our award brands play a critical role in the creative, social impact and digital marketplaces – signaling which companies and professionals are the best and which projects are setting standards of excellence. While creativity and technology are at the core of what we do, a passion for the industry and people using it to drive change is what drives us.

Recognition Media embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Position Summary

Recognition Media is looking for a Lifecycle Marketing Manager to join our Central Marketing Team. If you’re an energetic lifecycle marketer who loves to bring order to chaos, solve fun problems, and make a real impact on business growth, we want to hear from you. As a key member of the team, you will own the management and evolution of our email marketing programs and calendar across Recognition Media award brands to nurture and convert new and repeat entrants.

The ideal candidate will be highly organized, detail-oriented and have past email marketing experience. This is a full-time, hybrid role in our NYC Flatiron office, reporting to our Senior Director of Lifecycle Marketing.

Responsibilities

• Own the overall email operations flow across the organization, implementing automations to streamline processes and minimize error rates
• Manage and coach a team of two email developers who are responsible for building, testing, and scheduling campaigns.
• Become our email channel subject matter expert, ensuring external-facing emails follow industry policies and best practices informed by regular A/B Testing and deliverability monitoring.
• Lead weekly meetings with award program managers to review campaign performance and drivers, and identify performance insights
• Map user journeys and define automation requirements in partnership with our Marketing Automation Specialist.
• Collaborate with the Production team to create impactful graphics and assets for email communications.

Requirements

• 3+ years of lifecycle marketing experience, preferably in a startup environment or equivalent (B2B experience a plus)
• Strong understanding of modern marketing automation platforms (Customer.io a plus) and how email campaigns are developed and executed end-to-end
• Track record of leveraging tooling, including AI, to optimize workflows, identify insights, and increase operational effectiveness
• Demonstrated project management skills and high comfort level with workflow software like Asana, Airtable, etc.
• High degree of comfort collaborating with stakeholders at all levels of an organization
• Thinks critically to translate data and human insights into actionable marketing recommendations and/or hypotheses for colleagues

Compensation and Benefits

• Annual salary range: $85,000-$95,000, with generous incentive-based bonus program
• Comprehensive health care plan (health, dental, vision) with 100% of employee premiums (and 70% for dependents) paid by company
• Annual enrollment options for FSA program, 401(k) Retirement Savings Plan, and TransitChek/Commuter program
• Company-sponsored life insurance benefit
• Paid annual leave, paid time off and paid sick leave