Lifecycle Marketing Manager

Revel; New York (NY); On-site; USD 125,000 - 140,000; Full time

Job summary

A leading company in the electric vehicle space is seeking a Lifecycle Marketing Manager to enhance engagement through multi-channel campaigns. This role involves collaboration with marketing, analytics, and engineering teams to optimize lifecycle marketing efforts. The ideal candidate will thrive in a fast-paced environment and possess a strong analytical mindset. The salary range for this position is competitive, reflecting the candidate's experience.

Qualifications

• 3 - 4 years of experience in lifecycle marketing.
• Experience with building, launching, and optimizing campaigns.

Responsibilities

• Lead execution of all automations & ad-hoc campaigns.
• Conduct A/B tests and analyze results for insights.

Skills

Analytical Mindset

Project Management

Tools

Braze

HTML

Job description

Revel's mission is to accelerate EV adoption in cities by providing the infrastructure and services that make it easy to go electric. Revel operates the nation's first all-electric rideshare service, which delivers thousands of rides across New York City every day. Revel is also the leading public fast charging provider in New York, with stations in Manhattan, Brooklyn and Queens, and more on the way. Founded in Brooklyn in 2018, Revel first began as a shared electric moped platform and has since grown to be a top partner for big cities pursuing an electric vehicle future — first in New York, with other markets to come soon.

Revel’s Operating Principles represent who we are, how we act, and what we believe. They define our culture.

Empathy. We seek to understand the experiences and perspectives of each other, our customers and the communities where we operate.

Ownership. We are excited by big challenges and care deeply about our work. We empower and rely on each other and hold ourselves to a high standard.

Humility. We take our work seriously but not ourselves. We’re approachable, curious, and know we have a lot to learn.

Adaptability. We expect change and quickly adjust our approach to reflect new information. We know success requires seeing opportunity in obstacles and relentlessly improving.

Simplicity. We clarify and prioritize what can be done now. We strive to keep things no more complicated than absolutely required.

Revel is seeking a Lifecycle Marketing Manager to play a key role in running our lifecycle campaigns across multiple channels, including email, sms, in-app, and push notifications. You’ll partner closely with the broader marketing team on defining key messaging, creative, and testing, as well as analysis and reporting. You will also partner with the analytics and engineering teams to continue the development of our lifecycle marketing capabilities.Experimentation and a customer-centric mindset must be core to the lifecycle programs you’ll build.

You are a naturally curious self-starter who thrives in fast-paced, ever-changing environments. You have a deep understanding of the lifecycle marketing space and are motivated by the opportunity to build engagement and move a business forward utilizing this expertise. Salary range for this role is 125,000 - 140,000. Exact salary will be determined based on the candidate's experience.

The day-to-day

• Lead & own the day-to-day, hands-on execution of all automations & ad-hoc campaigns leveraging email, sms, push & in-app.
• Work with our engineering team to fully optimize automation technologies, including event tagging, defining segment event needs, and reporting implementation
• Be the in-house expert for marketing automation and platform tools in order to effectively advocate for best practices on how to set up campaigns & canvas while also understanding how to partner / integrate with engineering & product teams
• Ensure high quality and error-free implementation, testing and QA of lifecycle marketing campaigns
• Continuously conduct A/B tests and analyze results to develop insights that improve onboarding and retention, including partnership with data on post-campaign reporting
• Manage the relationship with Braze, leveraging them for integrating new features, debugging & ad-hoc support.
• Partner with product, engineering, data & broader marketing teams to ensure a seamless workflow

Qualifications

• 3 - 4 years of experience in lifecycle marketing
• Experience with building, launching, and optimizing campaigns within Braze or a similar ESP
• Experience working with Liquid logic and HTML
• Strong analytical mindset with the ability to interpret data and drive strategic decisions
• Ability to manage multiple projects in a fast-paced environment

Nice to have

• Direct experience working at mobile-app or hiring based businesses
• Experience working with Figma
• Ability to come into our BK based office at least 2 days / week

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