Lifecycle Marketing Manager

卵湯; Boston (MA); On-site; USD 140,000 - 180,000; Full time

Job summary

An innovative company is seeking a Lifecycle Marketing Manager to lead engagement and retention efforts. This role involves designing and implementing multi-channel marketing strategies to enhance user activation and drive subscriptions. The ideal candidate will have extensive experience in lifecycle marketing, a strong analytical mindset, and a passion for leveraging AI tools to maximize productivity. Join a dynamic team where creativity meets technology, and contribute to building a vibrant community of music makers. If you're ready to make a significant impact in a fast-paced environment, this opportunity is for you!

Benefits

Healthcare for dependents

401k with match

Generous commuter benefit

Flexible PTO

Qualifications

• 8+ years of lifecycle marketing experience, ideally in consumer subscription apps.
• Skilled in data analysis and A/B testing to measure campaign effectiveness.

Responsibilities

• Design and optimize multi-channel lifecycle marketing strategies.
• Own the experimentation roadmap and analyze campaign performance.

Skills

Lifecycle Marketing

Data Analysis

A/B Testing

Email Marketing

AI Tools Proficiency

User Engagement Strategies

Tools

Marketing Automation Platforms

Analytics Tools

Data Visualization Tools

Job description

About Suno

At Suno, we are building a future where anyone can make music. You can make a song for any moment with just a few short words. Award-winning artists use Suno, but our core user base consists of everyday people making music — often for the first time.

We are a team of musicians and AI experts, including alumni from Spotify, TikTok, Meta and Kensho. We like to ship code, make music and drink coffee. Our company culture celebrates music and experimenting with sound — from lunchroom conversations to the studio in our office.

Check out the Suno version of the job here!

About The Role

Suno is seeking a Lifecycle Marketing Manager to develop and lead our engagement and retention efforts. In this role, you will utilize your expertise to design and implement strategies that enhance user activation, drive feature adoption, grow our subscriber base, and help the community realize outsized value from Suno. The ideal candidate is an analytical and creative thinker who understands best practices and gets excited to rapidly experiment and innovate, excels in a dynamic setting, is dedicated to building effective customer journeys, and is proficient in leveraging AI to maximize productivity and impact. You will have significant ownership to build, test, and scale lifecycle programs, making a direct contribution to Suno's growth and success.

What You’ll Do

• Design, write, implement, and optimize multi-channel (email, push notifications, SMS, in-app messages) lifecycle marketing strategies to effectively guide users through their Suno journey–from onboarding and activation to engagement, monetization (subscriptions, upgrades), and re-engagement of lapsed users.
• Create and manage sophisticated email marketing campaigns, including drip sequences, targeted newsletters, and transactional emails, with a clear focus on increasing product engagement, converting users to subscribers, and encouraging upgrades for relevant subscribers.
• Develop and execute impactful push notification strategies across mobile and web, implement SMS campaigns where appropriate, and strategically test in-app messaging to inform users, promote key features, and drive desired actions.
• Own the experimentation/testing roadmap across all lifecycle channels. Consistently analyze campaign performance, glean actionable insights, share learnings with the broader team, and iterate rapidly to optimize for key business goals.
• Work closely with product, product marketing, and growth teams to align on user journey mapping, co-develop communication strategies for new product/feature launches, and ensure a cohesive user experience.
• Proactively identify and implement the latest AI tools and technologies to enhance productivity, personalize communications at scale, and unlock new levels of effectiveness in your lifecycle programs.
• Define and focus on KPIs, including overall user engagement, specific feature adoption rates, trial-to-subscription conversion, upgrade rates, active user retention, and churn reduction.
  
  

What You’ll Need

• 8+ years of hands-on experience in lifecycle marketing, ideally within a fast-growing consumer subscription app (content-focused is a plus) or a D2C e-commerce business with a proven, sophisticated lifecycle program that demonstrably drives revenue.
• Highly analytical and adept at using data to understand user behavior, identify trends, and measure campaign effectiveness. You can independently design and interpret A/B tests and are proficient with analytics and data visualization tools.
• Skilled at both developing high-level strategy and executing campaigns, managing the technical aspects of marketing automation platforms.
• While you may collaborate with design and copy teams, you possess a strong sense for compelling messaging and user experience. You can write and adapt copy and visuals for various channels, and guide designers in creating effective templates and assets.
• Genuine interest in and highly proficient at using AI tools to drive efficiency, personalization, and effectiveness in marketing. You are a continuous learner, seeking out the latest innovations.
• Thrive in a fast-paced, dynamic startup environment. You are entrepreneurial, proactive, resourceful, adaptable to change, and consistently seek ways to improve and achieve ambitious goals.
• Communicate clearly and effectively and enjoy working cross-functionally to achieve shared objectives.
• Owner mentality, taking full responsibility for your initiatives, from concept through to results and iteration.
  
  

Benefits

• Healthcare for you and your dependents, with vision and dental
• 401k with match
• Generous commuter benefit
• Flexible PTO
  
  

Compensation Range: $140K - $180K