Manager, B2B Marketing Technology & Operations (Remote)

ezCater; Boston (MA); Remote; USD 121,000 - 166,000; Full time

Job summary

A leading food for work technology company is seeking a Manager of B2B Marketing Operations. This strategic role focuses on enhancing marketing systems, driving customer acquisition, and optimizing data-driven marketing strategies. The ideal candidate will thrive in a tech-driven environment and possess strong leadership skills. Join a collaborative team dedicated to innovation and growth in the catering industry.

Benefits

Market Salary

Stock Options

401K with Match

Health/Dental/FSA

Flexible Work Hours

All-You-Can-Eat Vacation

Qualifications

• 5+ years in B2B Marketing Operations.
• Experience with HubSpot and Salesforce.

Responsibilities

• Lead B2B Marketing Operations for Demand and Supply teams.
• Manage marketing automation workflows and reporting.
• Drive GTM strategies and optimize marketing processes.

Skills

B2B Marketing Operations

Marketing Automation

Data Integration

Cross-functional Communication

Tools

HubSpot Marketing Hub

Salesforce Sales Cloud

Customer Data Platforms

Job description

Manager, B2B Marketing Technology & Operations (Remote)

ezCater is the leading food for work technology company in the US, connecting anyone who needs food for their workplace to over 100,000 restaurants nationwide. For workplaces, ezCater provides flexible and scalable solutions for everything from recurring employee meals to one-off meetings, all backed by 24/7 customer service with real humans. ezCater also enables companies to manage their food spend in a single, customizable platform. For restaurant partners, ezCater helps them grow their business by bringing them more orders and new high-value customers. We're backed by top investors including Insight, Iconiq, Lightspeed, GIC, SoftBank, and Quadrille.

We’re looking for a Manager of B2B Marketing Operations to lead and scale marketing operations for both our Demand (Corporate Solutions) and Supply (Catering Partners) marketing teams. You’ll be at the center of how we drive pipeline, customer acquisition, partner engagement, and revenue growth. This is a highly strategic and technical role — part marketing technologist, part revenue architect. You will own our B2B marketing systems (HubSpot Marketing Hub, integration with Salesforce Sales Cloud, etc.), drive automation and data flow best practices, and partner closely with marketing, sales, and product teams to design and optimize go-to-market (GTM) strategies.You’ll also work with our Customer Data Platform (CDP) to ensure data quality, segmentation, targeting, and activation — ensuring a connected, insight-driven customer journey.If you thrive at the intersection of technology, strategy, and execution — and love building scalable, data-driven marketing engines — this is the role for you.

What You'll Do:

• Lead B2B Marketing Operations for Demand (Enterprise Sales/Corporate Solutions) and Supply (Partner Acquisition) marketing teams.
• Manage a small team of Marketing Technology and Operations associates.
• Own and optimize marketing automation workflows, lead scoring models, campaign operations, and reporting inside HubSpot Marketing Hub and Salesforce Sales Cloud.
• Implement and maintain integration strategies between HubSpot, Salesforce, CDP, and additional MarTech tools to ensure clean data flow and a 360° view of the customer.
• Partner with Demand Marketing, Supply Marketing, Sales Operations and Sales teams to design, implement, and optimize GTM programs that drive qualified leads, nurture pipelines, and accelerate deal velocity.
• Enable increases to qualified lead volume and sales pipeline by enhancing lead generation strategies and optimizing account-based marketing (ABM) programs for Corporate Solutions (Demand) and Catering Partners (Supply) Marketing.
• Develop scalable, automated processes for campaign execution, lead management, data enrichment, and reporting.
• Drive experimentation frameworks, A/B testing, and optimization initiatives across inbound and outbound channels.
• Ensure marketing attribution models are accurate and evolve to reflect multi-touch journeys, supporting insight into pipeline performance and marketing ROI.
• Manage vendor relationships (e.g., marketing automation tools, data providers, enrichment tools) and oversee platform health, hygiene, and governance.
• Collaborate with Sales Ops teams to ensure seamless handoffs between marketing and sales and shared metrics of success.
• Serve as a strategic advisor to marketing leadership on operational improvements, GTM technical architecture, and new tool evaluations.

What You Have:

• 5+ years of experience in B2B Marketing Operations, Demand Gen Operations, or Revenue Operations roles.
• Prior experience in coaching and mentoring others. Formal management experience is a plus.
• Deep Experience with quarterly/project/sprint prioritization and planning.
• Deep expertise in HubSpot Marketing Hub (campaigns, workflows, lead scoring, lead routing) and Salesforce Sales Cloud (lead management, opportunity stages, reporting).
• Hands-on experience with Customer Data Platforms (e.g., ActionIQ, Segment, Rudderstack, or similar).
• Strong technical proficiency in marketing automation, data integrations, APIs, and marketing analytics.
• Familiarity with data governance, data hygiene best practices, and CRM/CDP data enrichment.
• A mindset of continuous improvement, testing, learning, and iteration.
• Excellent cross-functional communication skills; ability to translate between technical and non-technical stakeholders.
• Experience working in high-growth SaaS, marketplace, or tech-driven environments preferred.
• Bonus: Familiarity with ABM platforms, event tracking (Rudderstack, Chilipiper, etc.), or predictive lead scoring models.

The national cash compensation range for this role is $121,000 - $166,000 per year.*

*Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).

Please have fun with the Cover Letter portion of the application! It does not need to follow “traditional” cover letter guidelines - we would love for you to write 150-500 words explaining why you are interested in ezCater and the role, and highlighting anything else you think we should know!

ezCater does not sponsor applicants for work visas or legal permanent residence.

What You’ll Get from Us:

You’ll get a terrifically compelling opportunity, in an environment of radical transparency, and collaborative colleagues at every level of our organization. You’ll also get sane working hours and great flexibility around work/life balance.

Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.

Oh, and you’ll get all this: Market salary, stock options that you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies) when you’re in one of our offices, and knowing that you helped get this rocket ship to the moon.

ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones.

For information on how ezCater collects and uses job applicants' personal information, please visit our Job Applicant Privacy Policy.

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