Senior Lifecycle Marketing Manager - Partner Monetization

Aura; Boston (MA); Remote; USD 130,000 - 175,000; Full time

Job summary

A leading company is seeking a Senior Lifecycle Marketing Manager to drive activation and monetization across partnerships. This role involves managing email and in-app campaigns, optimizing performance, and collaborating with cross-functional teams. The ideal candidate will have strong analytical skills and experience in B2B environments. Join a mission-driven team focused on creating a safer internet with competitive salary and benefits.

Benefits

Health Benefits

Wellness Programs

Retirement Plans

Parental Leave

Qualifications

• 5-7 years managing email and in-app campaigns in B2B or B2B2C environments.
• Strong analytical skills, especially in A/B testing and data analysis.

Responsibilities

• Build and execute multi-channel campaigns using Braze.
• Set up measurement frameworks and track performance.
• Collaborate with analytics to address reporting gaps.

Skills

Analytical Skills

Communication

Project Management

Tools

Braze

CRM Tools

Excel

Google Sheets

Job description

Senior Lifecycle Marketing Manager - Partner Monetization

Join to apply for the Senior Lifecycle Marketing Manager - Partner Monetization role at Aura.

Aura is on a mission to create a safer internet. Our digital safety products help millions protect against threats. Join our team of over 400 worldwide, led by experienced leaders who have grown startups into multi-billion dollar companies.

About The Role

As part of the Marketing and Partnership teams, you’ll drive activation, monetization, and engagement across our Partnerships channel. You should be experienced in managing email and in-app campaigns from ideation to deployment, working cross-functionally to deliver results. Your responsibilities include implementing, monitoring, and optimizing campaigns, launching A/B tests, and analyzing results. This role is crucial to our marketing operations and business growth, reporting to the VP of Customer Lifecycle.

Day-to-Day Responsibilities

• Build and execute multi-channel campaigns using Braze to drive activation and upsells, focusing on monetization. Report on effectiveness and strategize testing with the Employee Benefits team.
• Coordinate with cross-functional teams for campaign setup and optimization, ensuring successful launches and full campaign lifecycle management.
• Set up measurement frameworks, including control groups, and track performance. Collaborate with analytics to address reporting gaps and share insights to drive growth.
• Work with senior leadership on long-term engagement strategies to maximize ROI through rapid testing and learning.
• Stay updated on best practices in email and CLM messaging, incorporating latest trends and tools.

Qualifications

• 5-7 years managing email and in-app campaigns in B2B or B2B2C environments.
• Experience managing multiple stakeholders and projects in a cross-functional setting.
• Knowledge of subscription metrics like LTV and churn is a plus.
• Proficiency with CRM tools for campaign automation; Braze experience preferred.
• Strong analytical skills, especially in A/B testing and data analysis.
• Excellent presentation and proficiency in Excel/Google Sheets.
• Ability to troubleshoot and QA campaigns and data issues.
• Excellent written and verbal communication skills.
• Comfortable working remotely.

We offer a competitive salary range of $130,000-$175,000, along with comprehensive benefits including health, wellness, retirement plans, and parental leave.

Aura is an equal opportunity employer committed to diversity and inclusion. We support accessibility and reasonable accommodations for applicants with disabilities.