Senior Lifecycle Marketing Manager

Alma Mental Health; United States; Remote; USD 139,000 - 198,000; Full time

Job summary

Alma Mental Health is seeking a Senior Lifecycle Marketing Manager to enhance the early customer experience for therapists. This role involves collaboration across teams to implement innovative strategies and drive impactful results. The ideal candidate will have extensive lifecycle marketing experience and a strong command of marketing automation tools.

Benefits

Health insurance plans

401K plan

Monthly therapy and wellness stipends

Flexible PTO

Comprehensive parental leave plans

Qualifications

• 4-6 years of lifecycle marketing experience.
• Experience with marketing automation tools.

Responsibilities

• Own and elevate the early customer journey.
• Build collaborative relationships across multiple teams.
• Lead with experimentation and develop scalable frameworks.

Skills

Lifecycle Marketing

Multi-channel Strategy

Marketing Automation

Product-led Growth

Testing Strategies

Communication

Tools

Marketo

Job description

Alma is on a mission to simplify access to high-quality, affordable mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider. Alma is available in all 50 states, with over 20,000 therapists in our growing network. Anyone looking for a therapist can browse Alma’s free directory. Alma has raised $220.5M in funding from Insight Partners, Optum Ventures, Tusk Venture Partners, Primary Venture Partners, First Round Capital, Sound Ventures, BoxGroup, Cigna Ventures, and Rainfall Ventures. Alma was also named one of Inc’s Best Workplaces in 2022 and 2023.

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Senior Lifecycle Marketing Manager

We’re looking for a strategic, data-driven Senior Lifecycle Marketing Manager to join our growing team and lead transformation of the early customer experience. Reporting to the Director of Lifecycle Marketing, you’ll play a pivotal role in reimagining how we onboard and support therapists—sometimes starting from scratch, sometimes leveling up what already exists. You’ll collaborate closely with teams across Marketing and Product to launch bold experiments and unlock meaningful impact. Your work will play a key role in setting therapists up for success in navigating the Alma product, so that they can focus on delivering quality mental health care. If you’re passionate about creating seamless, supportive experiences while driving iterative experimentation, we’d love to meet you.

What you’ll do:

• Own and elevate the early customer journey, encouraging early tool adoption and building habits that stick
• Build collaborative relationships across multiple teams (Marketing, Product, Sales, Operations) to ensure smooth handoffs from prospect to customer, and influence how we evolve this experience over time
• Lead with experimentation, helping our team to develop scalable experimentation frameworks that drive impact
• Create and document new processes as needed, as you set precedent for how the Lifecycle team uses some of the new tools in our toolbelt (CDP, in-app messaging)
• Partner with the Director of Lifecycle Marketing to shape quarterly priorities and annual roadmaps, with a focus on measurable outcomes and mid-long term growth
• Think creatively and with discipline to find low-lift, high-impact activities that drive your metrics forward, even evolving your KPIs based on the opportunities that you surface

Who you are:

• You have 4-6 years of lifecycle marketing experience, as a hands-on builder of multi-channel strategy and programs (product-led growth experience is a plus)
• You know your way around marketing automation tools (we use Marketo) and have experience influencing new channel usage based on evolving business needs
• You’ve built testing strategies and measurement frameworks that drive real, incremental results—and you can speak to your successes
• You know how to size up new opportunities and can confidently turn a long list of ideas into a focused, high-impact roadmap
• You speak both Marketing and Product fluently, building trusting relationships across teams and effectively communicating the impact of your work
• You approach new challenges with a mindset of resilience, confidence, and creativity

Benefits:

• We’re a remote-first company
• Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
• 401K plan (ADP)
• Monthly therapy and wellness stipends
• Monthly co-working space membership stipend
• Monthly work-from-home stipend
• Financial wellness benefits through Northstar
• Pet discount program through United Pet Care
• Financial perks and rewards through BenefitHub
• EAP access through Aetna
• One-time home office stipend to set up your home office
• Comprehensive parental leave plans
• 11 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
• Flexible PTO

Salary Band: $139,000 - $198,000

Alma’s compensation philosophy is driven by our company value of building equity. To best ensure pay equity, we typically bring in new hires near the middle of our listed salary bands and we do not negotiate our compensation (i.e. all people hired at the same level & role are brought in at the same salary, equity, and benefits). The recruiter you work with can provide more details on our philosophy.

All Alma jobs are listed on our careers page. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information throughout the recruiting process. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with a helloalma.com email address.

Learn more about how Alma handles applicant data by reading Alma'sApplicant Privacy Notice.