Lifecycle Marketing Manager

Remitly Inc.; Arlington (VA); Hybrid; USD 128,000 - 150,000; Full time

Benefits offered by this job

Flexible paid time off

Health, dental, and vision + 401k

Paid parental, medical, military and  

Mental Health & Family Forming

Employee Stock Purchase Plan (ESPP)

Continuing education

Job summary

Remitly is seeking a Lifecycle Marketing Manager for its Global Card and consumer products. The role blends strategic thinking with hands-on execution to drive engagement and retention.

You will design experiments across email, push notifications, and in-app messages, and partner with product and engineering to integrate lifecycle programs into the product experience. You will work with growth, analytics, product marketing, and design teams to align campaigns with broader go-to-market

Qualifications

• 5–7 years of lifecycle or growth marketing experience.
• Proficient in MoEngage/Braze or similar platforms.
• 3+ years using data to drive decisions and improve campaigns.
• Experience collaborating with product and engineering teams.
• Ability to switch between strategy, PM, and execution, writing tests and QA campaigns.
• Curiosity to solve complex lifecycle challenges in new businesses.
• Developed scalable processes using AI and partnership strategies.

Responsibilities

• Build lifecycle strategy for Remitly Global Card and consumer products focusing on engagement and retention.
• Design and launch experiments across email, push, and in-app messaging with clear data requirements.
• Collaborate with product and engineering to shape journeys and onboarding flows.
• Coordinate with growth, analytics, product marketing, creative, and design teams to align campaigns with GTM plans.

Skills

Lifecycle marketing

Growth marketing

Strategic thinking

Project management

Execution

Tools

MoEngage/Braze

Analytics tools

Job description

Job Description:

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward.

We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

About the Role:

As the Lifecycle Marketing Manager supporting Remitly Global Card, you'll grow engagement and retention strategies across our customers. You will be both strategic and hands‑on, requiring someone who can operate with autonomy, partner with product and engineering teams, and build programs that create measurable impact. You'll report to the Senior Manager, Lifecycle Marketing in our Seattle office and embody our hybrid working model, collaborating with teams in one of our offices 3‑days/week.

You Will:

• Build lifecycle strategy across Remitly Global Card and consumer financial products, with a focus on customer engagement and retention.
• Design and launch experiments across email, push notifications, and in‑app messaging— defining P0+ data requirements, hypotheses, building campaigns in MoEngage/Braze (or equivalent), and analyzing performance to create a feedback/implementation loop.
• Partner with product and engineering teams to shape user journeys, improve onboarding flows, and deliver scalable lifecycle programs that integrate into the product experience.
• Collaborate with growth, analytics, product marketing, creative and design teams to align lifecycle campaigns with broader go‑to‑market and product strategies.

You Have:

• 5–7 years of experience in lifecycle or growth marketing.
• Proficient in MoEngage/Braze (or equivalent multi‑channel engagement platforms); comfortable orchestrating multi‑step, multi‑channel customer journeys.
• 3+ years of experience with data‑driven decision‑making: designing tests, partnering with analytics to interpret results, and applying insights to improve campaigns.
• Experienced collaborating with product and engineering teams to integrate lifecycle marketing into primary product experiences.
• Comfortable flexing between strategy, project management, and execution: from roadmap planning to writing test plans, building and QA‑ing campaigns, and analyzing outcomes.
• Curious and energized by solving complex lifecycle challenges in new businesses.
• Created scalable processes and thrived constantly optimizing ways of working using Ai and partnership strategies.

Compensation Details.

The starting base salary range for this position is typically $128,000 -$150,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.

Our Benefits:

• Flexible paid time off
• Health, dental, and vision + 401k plan with company matching
• Paid parental, medical, military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education

Our Connected Work Culture: Driving Innovation, Together

At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in‑person collaboration, where ideas ignite and challenging problems find solutions faster.

Under the Company's current hybrid‑work expectations, employees in this position work onsite Tuesday through Thursday each week. Additional onsite attendance may be required based on business needs, and the Company may modify its hybrid‑work expectations from time to time. These intentional in‑office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer

At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.