Senior Lifecycle Marketing Lead — Growth & Retention

ServiceNow; United States; Remote; USD 155,000 - 272,000; Full time

Benefits offered by this job

Health plans

401(k) Plan with company match

ESPP

Matching donations

Flexible time away plan

Family leave programs

Job summary

ServiceNow seeks a lifecycle marketing leader to drive onboarding journeys, engagement campaigns, churn prevention, and expansion initiatives. You will manage a team, own campaign execution, and collaborate with product, data, and customer success to optimize adoption and retention.

You will mentor junior marketers, design adaptive customer journeys, and lead experimentation to improve metrics, reporting weekly to senior leadership.

Qualifications

• 5-7 years in lifecycle, email, retention, or engagement marketing, with 1-2 years in a people management role.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Experience building and optimizing customer journeys and behavioral triggers.
• Strong project management skills and attention to detail.
• Ability to mentor junior marketers and model strong execution standards.
• Understanding of customer psychology, behavioral analytics, and engagement best practices.

Responsibilities

• Manage a team of lifecycle marketing professionals; provide coaching, feedback, and development guidance
• Own execution of assigned lifecycle programs (e.g., onboarding journeys, engagement campaigns, churn prevention, expansion initiatives)
• Build and maintain adaptive customer journeys using marketing automation and orchestration tools
• Partner with data and analytics teams to understand audience segments, behavioral triggers, and performance metrics
• Develop campaign briefs, manage timelines, and coordinate with creative, content, and design teams
• Execute real-time segmentation and personalization strategies; ensure audience accuracy and messaging relevance
• Design in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows), ensuring lifecycle marketing complements and amplifiesproductledexperiences.
• Monitor campaign performance daily; identify optimization opportunities and implement improvements
• Lead A/B testing and experimentation to improve engagement, conversion, and retention metrics
• Collaborate with Product and Customer Success teams on product adoption campaigns and retention strategies
• Provide weekly performance updates and insights to leadership; flag risks and elevate issues

Skills

Team management

Marketing automation

Campaign management

Customer journey design

A/B testing

Data analytics

Tools

Marketing automation platforms

CDP tools

Analytics dashboards

Job description

ServiceNow seeks a lifecycle marketing leader to drive onboarding journeys, engagement campaigns, churn prevention, and expansion initiatives. You will manage a team, own campaign execution, and collaborate with product, data, and customer success to optimize adoption and retention.

You will mentor junior marketers, design adaptive customer journeys, and lead experimentation to improve metrics, reporting weekly to senior leadership.