Senior Lifecycle Marketing Lead | Personalization & Growth

SmartRecruiters, Inc.; New York (NY); On-site; USD 155,000 - 272,000; Full time

Benefits offered by this job

Health plans

401(k) with match

Employee equity (ESPP)

Donations matching

Flexible time off

Job summary

ServiceNow in New York is seeking a Lifecycle Marketing Lead to execute lifecycle programs and manage a team of specialists and coordinators. You will drive day-to-day customer journeys, onboarding, engagement campaigns, churn prevention, and expansion initiatives.

Build and maintain adaptive journeys with marketing automation and orchestration tools; partner with data teams to analyze segments, triggers, and metrics; develop briefs and coordinate with creative and design.

Qualifications

• 5–7 years in lifecycle, email, retention, or engagement marketing.
• 1–2 years in people management.
• Proficiency with marketing automation platforms and analytics dashboards.
• Experience building and optimizing customer journeys and behavioral triggers.
• Strong project management and attention to detail.
• Ability to mentor junior marketers and set execution standards.

Responsibilities

• Lead a team of lifecycle marketing professionals and coach them.
• Own execution of onboarding journeys and engagement campaigns.
• Develop adaptive customer journeys using automation tools.
• Collaborate with data/analytics to define segments and triggers.
• Draft briefs, manage timelines, and coordinate with creative teams.
• Lead A/B testing and optimize campaigns for metrics.
• Partner with Product and Customer Success on adoption campaigns.
• Provide weekly leadership updates and flag risks.

Skills

Lifecycle marketing

Email marketing

People management

Marketing automation

CDP tools

Analytics dashboards

Campaign management

Tools

Marketing Automation Platforms

CDP tools

Data Analytics Tools

Job description

ServiceNow in New York is seeking a Lifecycle Marketing Lead to execute lifecycle programs and manage a team of specialists and coordinators. You will drive day-to-day customer journeys, onboarding, engagement campaigns, churn prevention, and expansion initiatives.

Build and maintain adaptive journeys with marketing automation and orchestration tools; partner with data teams to analyze segments, triggers, and metrics; develop briefs and coordinate with creative and design.